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Table of Contents
Intro
Foreword
Preface
Contents
About the Editors
Part I: Applications of Internet of Things, Artificial Intelligence, and Financial Technology
Sustainable Competitive Advantage Through Technological Innovation: An Introduction
1 Introduction
2 Literature Review
3 Conclusion
References
Artificial Intelligence in Marketing and Organizational Decision-Making: Some Challenges and Concerns
1 Introduction
2 Literature Review
2.1 Artificial Intelligence: Definitions
2.2 Social Media, AI, and Marketing
2.3 AI and Business Intelligence Applications
2.4 Artificial Intelligence and Marketing Functions
2.5 AI, Business Decision-Making, and Organizational Structure
3 Conclusion
References
Internet of Things for Healthcare: Evaluate User's Acceptance and Sustainability During Pandemics
1 Introduction to IoT
1.1 Healthcare IoT or Internet of Medical Things (IoMT)
1.2 IoT for Patients
1.3 IoT for Doctors
1.4 IoT for Hospitals
1.5 IoT-Based Application in Healthcare Devices
2 Need for IoT for Healthcare During COVID-19
2.1 Emergencies/Situations During COVID-19 and Other Pandemics
3 Key Merits of IoT for Healthcare Application and Devices to End Users
4 IoT for Healthcare Applications During Pandemic Situations
5 Users' Challenges While They Use IoT for Healthcare Applications and Devices
6 Technology Acceptance of IoT for Healthcare by End Users
6.1 Technology Acceptance Model: Methodology
6.2 The Diffusion of Innovation Theory (DOI)
6.3 Study Objectives
6.4 Conceptual Framework (Fig. 4)
6.5 Concepts of Proposed Model
6.6 Data Analysis
6.7 Users' Technology Acceptance - An Integrated Model of TAM and DoT
7 Conclusion
8 Implication for Researchers
9 Technical/Practical Implication
References
Fintech and the Changing Competitive Environment of Retail Finance: A Study on the Development of a Cross-Functional and Cross-Sectoral Financial Regulatory System
1 Introduction
2 Changes in the Competitive Environment Brought About by Fintech
2.1 Competitive Environment for Retail Financial Institutions
2.2 Depiction of the Competitive Environment: Technology and Services
2.3 Describing the Competitive Environment: Innovation
2.4 Depiction of the Competitive Environment: Convergence Scenario of Business Restructuring
3 Development of a Cross-Functional and Cross-Sectoral Financial Regulatory System
3.1 Functional Perspectives
3.2 Financial Regulation and the Peculiarities of the Banking Industry
3.3 Fintech Companies' Requests for Deregulation
3.4 Utilization of Information by Financial Institutions
4 Conclusion
References
Impact of Digital Marketing and IoT Tools on MSME's Sales Performance and Business Sustainability
1 Introduction
2 Literature Review
3 Objectives
Foreword
Preface
Contents
About the Editors
Part I: Applications of Internet of Things, Artificial Intelligence, and Financial Technology
Sustainable Competitive Advantage Through Technological Innovation: An Introduction
1 Introduction
2 Literature Review
3 Conclusion
References
Artificial Intelligence in Marketing and Organizational Decision-Making: Some Challenges and Concerns
1 Introduction
2 Literature Review
2.1 Artificial Intelligence: Definitions
2.2 Social Media, AI, and Marketing
2.3 AI and Business Intelligence Applications
2.4 Artificial Intelligence and Marketing Functions
2.5 AI, Business Decision-Making, and Organizational Structure
3 Conclusion
References
Internet of Things for Healthcare: Evaluate User's Acceptance and Sustainability During Pandemics
1 Introduction to IoT
1.1 Healthcare IoT or Internet of Medical Things (IoMT)
1.2 IoT for Patients
1.3 IoT for Doctors
1.4 IoT for Hospitals
1.5 IoT-Based Application in Healthcare Devices
2 Need for IoT for Healthcare During COVID-19
2.1 Emergencies/Situations During COVID-19 and Other Pandemics
3 Key Merits of IoT for Healthcare Application and Devices to End Users
4 IoT for Healthcare Applications During Pandemic Situations
5 Users' Challenges While They Use IoT for Healthcare Applications and Devices
6 Technology Acceptance of IoT for Healthcare by End Users
6.1 Technology Acceptance Model: Methodology
6.2 The Diffusion of Innovation Theory (DOI)
6.3 Study Objectives
6.4 Conceptual Framework (Fig. 4)
6.5 Concepts of Proposed Model
6.6 Data Analysis
6.7 Users' Technology Acceptance - An Integrated Model of TAM and DoT
7 Conclusion
8 Implication for Researchers
9 Technical/Practical Implication
References
Fintech and the Changing Competitive Environment of Retail Finance: A Study on the Development of a Cross-Functional and Cross-Sectoral Financial Regulatory System
1 Introduction
2 Changes in the Competitive Environment Brought About by Fintech
2.1 Competitive Environment for Retail Financial Institutions
2.2 Depiction of the Competitive Environment: Technology and Services
2.3 Describing the Competitive Environment: Innovation
2.4 Depiction of the Competitive Environment: Convergence Scenario of Business Restructuring
3 Development of a Cross-Functional and Cross-Sectoral Financial Regulatory System
3.1 Functional Perspectives
3.2 Financial Regulation and the Peculiarities of the Banking Industry
3.3 Fintech Companies' Requests for Deregulation
3.4 Utilization of Information by Financial Institutions
4 Conclusion
References
Impact of Digital Marketing and IoT Tools on MSME's Sales Performance and Business Sustainability
1 Introduction
2 Literature Review
3 Objectives