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Intro
Table of Contents
About the Author
Acknowledgments
Introduction
Foreword
Chapter 1: Understanding Business Priorities
Identifying Business Objectives
Prioritizing Business Objectives
The Effective Business Objective
Case Study: Spotify
Case Study 2: Amazon
Case Study 3: Netflix
Benefits of Prioritizing Business Objectives
Techniques for Understanding the Company's Vision and Mission
What Is a Company's Vision and Mission?
Having a C.L.E.A.R. Understanding
Communicate with Your Team
Look at the Company's Website and Public Statements

Engage with Customers and Stakeholders
Analyze the Company's History and Past Decisions
Review the Company's Goals and Objectives Regularly
Strategies for Balancing Short-Term and Long-Term Business Goals
The Startup Experience
Blockbuster Bankruptcy
The BALANCE Framework
Begin with the End in Mind
Analyze the Impact of Short-Term Decisions on Long-Term Goals
Learn from the Past
Align Team Goals with Business Goals
Nurture a Culture of Innovation and Agility
Continuously Monitor Progress and Adjust Course As Needed
Evaluate and Adjust Goals Regularly

Strategies for Balancing Technical and Business Priorities
Challenges in Balancing Technical and Business Priorities
Conflicting Timelines
The Clash of Expectations and Realities
Conflicting Budgets
Conflicting Goals
Practical Strategies
Prioritize Goals
Respect Deadlines
Involve Stakeholders
Optimize Communication
Reassess Budgets
Identify Risks
Test Early and Often
Yield Results
Techniques for Communicating Technical Decisions to Business Stakeholders
Use Clear and Simple Language
Use Visual Aids
Build Relationships
Use Active Listening

Be Responsive
Methods for Building Consensus Among Stakeholders with Differing Priorities
Agile Methodology
Design Thinking
Deliberative Democracy
Conflict Resolution Techniques
Crisis Management
Summary
Chapter 4: The Role of Senior Engineers
How Senior Engineers Can Effectively Bridge the Gap Between Technical and Business Priorities
Building Trust and Credibility with Business Stakeholders
Why Building Relationships with Business Stakeholders Is Important
Trust and Credibility
Influence and Persuasion
Collaboration and Cross-Functional Success

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