001476195 000__ 03859cam\\22006137i\4500
001476195 001__ 1476195
001476195 003__ OCoLC
001476195 005__ 20231003174637.0
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001476195 008__ 230824s2023\\\\gw\a\\\\ob\\\\000\0\eng\d
001476195 019__ $$a1394115368
001476195 020__ $$a9783658421953$$q(electronic bk.)
001476195 020__ $$a3658421959$$q(electronic bk.)
001476195 020__ $$z9783658421946
001476195 020__ $$z3658421940
001476195 0247_ $$a10.1007/978-3-658-42195-3$$2doi
001476195 035__ $$aSP(OCoLC)1395079804
001476195 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dEBLCP$$dOCLCQ
001476195 0411_ $$aeng$$hger
001476195 043__ $$ae-au---
001476195 049__ $$aISEA
001476195 050_4 $$aP96.E252
001476195 08204 $$a302.2309436$$223/eng/20230824
001476195 1001_ $$aPosset, Markus,$$eauthor.
001476195 24010 $$aMedienökonomie.$$lEnglish
001476195 24510 $$aMedia economics in Austria :$$ba comparison to Germany on print, television, radio and the internet /$$cMarkus Posset.
001476195 264_1 $$aWiesbaden :$$bSpringer,$$c2023.
001476195 300__ $$a1 online resource (xiv, 133 pages) :$$billustrations (some color)
001476195 336__ $$atext$$btxt$$2rdacontent
001476195 337__ $$acomputer$$bc$$2rdamedia
001476195 338__ $$aonline resource$$bcr$$2rdacarrier
001476195 500__ $$aIncludes index.
001476195 5050_ $$aGeneral -- Print media -- Television -- Radio -- The Internet -- Conclusion.
001476195 506__ $$aAccess limited to authorized users.
001476195 520__ $$aAt a time when the media are facing a severe loss of trust, what is needed above all is education. How does media work? What are the economic dependencies? How is media content created and how is it consumed? What challenges does digitization bring, and why is it more important today than ever to understand the world of media? It is questions of this nature that this book addresses. It helps interested readers to understand how the media works, especially in relation to social media and digitalization - to be able to distinguish which media are trustworthy and to understand why independent journalism is so important. The Content How media works & what role journalism plays in the age of social media. What makes it so difficult for traditional media today & why the Internet is both a curse and a blessing. What the classic media have to do to make the Internet work for them. The author Markus POSSET is a well-known Austrian media manager, investor, management consultant, lobbyist and political advisor. Among other things, he was COO of Echo Medienhaus Group, Managing Director of Verlagsgruppe News and thus head of the two leading Austrian media "Profil" and "Trend", as well as Managing Director of Mediengruppe Österreich. He also works as a lecturer at the Vienna University of Applied Sciences for Journalism & Media Management. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
001476195 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed August 21, 2023).
001476195 650_0 $$aMass media$$xEconomic aspects$$zAustria.
001476195 655_0 $$aElectronic books.
001476195 77608 $$iPrint version: $$z3658421940$$z9783658421946$$w(OCoLC)1382624646
001476195 852__ $$bebk
001476195 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-658-42195-3$$zOnline Access$$91397441.1
001476195 909CO $$ooai:library.usi.edu:1476195$$pGLOBAL_SET
001476195 980__ $$aBIB
001476195 980__ $$aEBOOK
001476195 982__ $$aEbook
001476195 983__ $$aOnline
001476195 994__ $$a92$$bISE