Developer advocacy : establishing trust, creating connections, and inspiring developers to build better / Chris Riley, Chris Tozzi.
Riley, Christopher D., author.; Tozzi, Chris, author.
2023
QA76.76.D47
Available Online

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Title Developer advocacy : establishing trust, creating connections, and inspiring developers to build better / Chris Riley, Chris Tozzi.
Author Riley, Christopher D., author.
ISBN 9781484295977 (electronic bk.)
1484295978 (electronic bk.)
9781484295960
148429596X
DOI https://doi.org/10.1007/978-1-4842-9597-7
Published New York : Apress, 2023.
Language English
Description 1 online resource (117 pages) : illustrations (black and white).
Item Number 10.1007/978-1-4842-9597-7 doi
Call Number QA76.76.D47
Dewey Decimal Classification 005.1068
Summary No matter which point you're currently at on the developer advocacy journey whether you've already implemented a developer advocate function or you're exploring the possibility this book is for you. This book provides actionable guidance that business and technology leaders can use to understand the benefits of advocacy, identify what goes into the function, and learn how to maximize the success of developer advocate teams. Developer advocacy is a role that is sometimes hard to quantify and build but you feel it when youre missing it. Companies are struggling to solidify advocacy despite a strong desire to do so and little guidance exists for businesses seeking to build a developer advocacy program or assess its effectiveness. This book will show you how to get an advocacy program in your business: the basics of having an advocacy program, what tasks and processes need to be set up, and how to identify key stakeholders. You'll see how companies of all types that sell to or engage with technical audiences can develop a developer advocacy strategy. Specifically, you'll learn what developer advocates do, how business can start an advocacy practice in your organization and how to scale and operationalize such a practice once it is in place. The book will further explore the metrics for measuring advocacy success and ways the scale advocacy teams internally and externally. The Power of Developer Advocacy explores the exciting career path of advocacy for developers and engineers. You will: Discover what developer advocacy is Determine which sorts of companies need the function Understand what the primary strategic considerations for developer advocacy is.
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Description based on print version record.
Added Author Tozzi, Chris, author.
Available in Other Form Developer advocacy.
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Chapter 1: What is Advocacy?
Chapter 2: Becoming a Developer Advocate
Chapter 3: Starting a Developer Advocacy Team
Chapter 4: Managing Work Output for your New Advocacy Team
Chapter 5: Getting Started with Content for Developer Advocacy
Chapter 6: Understanding and Optimizing Stakeholders in Developer Advocacy
Chapter 7: Growing: Creating an Advocacy Roadmap
Chapter 8: Amplifying Advocacy's Impact
Chapter 9: Measuring Advocacy's Impact
Chapter 10: Parting Thoughts on Successful Developer Advocacy.

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