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001476425 001__ 1476425
001476425 003__ OCoLC
001476425 005__ 20231003174420.0
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001476425 008__ 230831s2023\\\\sz\a\\\\ob\\\\001\0\eng\d
001476425 019__ $$a1395067622$$a1395182588
001476425 020__ $$a9783031365898$$qelectronic book
001476425 020__ $$a3031365895$$qelectronic book
001476425 020__ $$z9783031365881
001476425 020__ $$z3031365887
001476425 0247_ $$a10.1007/978-3-031-36589-8$$2doi
001476425 035__ $$aSP(OCoLC)1395895167
001476425 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dYDX$$dOCLCQ$$dOCLCO$$dYDX
001476425 049__ $$aISEA
001476425 050_4 $$aHF5415$$b.C66 2023
001476425 08204 $$a658.8$$223/eng/20230831
001476425 24500 $$aContemporary trends in marketing :$$bproblems, processes and prospects /$$cAarti Saini, Justin Paul, Satyanarayana Parayitam, editors.
001476425 264_1 $$aCham :$$bPalgrave Macmillan,$$c[2023]
001476425 300__ $$a1 online resource (xi, 149 pages) :$$billustrations (some color).
001476425 336__ $$atext$$btxt$$2rdacontent
001476425 337__ $$acomputer$$bc$$2rdamedia
001476425 338__ $$aonline resource$$bcr$$2rdacarrier
001476425 4900_ $$aPalgrave studies in marketing, organizations and society,$$x2661-8621
001476425 504__ $$aIncludes bibliographical references and index.
001476425 5050_ $$a1. Introduction Contemporary trends in Marketing: Problems Processes and Prospects -- 2. Learning to Navigate a Changing Marketing Landscape -- 3. Future of Marketing After Disruptions and Uncertainties: Physical, Digital, or Phygital? -- 4. The Digital Drivers of Consumer Behavior: Industry 4.0, Web 3.0, and Artificial Intelligence -- 5. Rethinking nation branding in the post-pandemic, post-truth era -- 6. Intelligent Automation, Service Robots, and AI : The Service Revolution Is in Full Swing -- 7. Delivering Value Through Sustainable Marketing -- 8. #BoycottLaalSinghChaddha: Failure to Leverage Twitter.
001476425 506__ $$aAccess limited to authorized users.
001476425 520__ $$aThis edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour and market responses arising from the COVID-19 crisis. The global pandemic has brought a paradigmatic change in consumer behaviour and unravelled several resilient strategies formulated and implemented by organizations to restore normalcy. This book focuses on long-term goals and survival strategies, which can be co-created with customers. Organized into seven themes, this volume will critique and connect the meaning of the "new normal" in marketing and topics such as the future of markets, post-pandemic consumer behaviour, and new marketing strategies. Aarti Saini is Associate Professor in the Department of Commerce at Shaheed Bhagat Singh College at the University of Delhi, India. Justin Paul is Full Professor in the Ph.D. & MBA programs at the University of Puerto Rico, USA and serves as Editor-in-Chief of the International Journal of Consumer Studies. Satyanarayana Parayitam is Professor of Strategic Management in the Charlton College of Business at the University of Massachusetts Dartmouth, USA.
001476425 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed August 31, 2023).
001476425 650_0 $$aMarketing.
001476425 650_6 $$aMarketing.
001476425 655_0 $$aElectronic books.
001476425 7001_ $$aSaini, Aarti,$$eeditor.
001476425 7001_ $$aPaul, Justin,$$eeditor.
001476425 7001_ $$aParayitam, Satyanarayana,$$eeditor.
001476425 77608 $$iPrint version:$$aSaini, Aarti$$tContemporary Trends in Marketing$$dCham : Palgrave Macmillan,c2023$$z9783031365881
001476425 852__ $$bebk
001476425 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-36589-8$$zOnline Access$$91397441.1
001476425 909CO $$ooai:library.usi.edu:1476425$$pGLOBAL_SET
001476425 980__ $$aBIB
001476425 980__ $$aEBOOK
001476425 982__ $$aEbook
001476425 983__ $$aOnline
001476425 994__ $$a92$$bISE