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Table of Contents
Intro
Preface
What You Can Find in This Science Meets Practice
Contents
About the Authors
1: Experience Retail Environments with (Almost) All Senses
2: Vision
2.1 Why Visual Stimuli?
2.2 The Devil Is in the Details: How Visual Stimuli Affect Consumers
2.2.1 Giving in to Temptations in the Dark
2.2.2 Effect of Color Brightness and Saturation
2.2.3 Color Association Used in Targeted Communication
2.3 The Whole Is Greater Than the Sum of Its Parts: How the Visual Context Influences Consumer Behavior
2.3.1 Product Arrangement
2.3.2 People in the Retail Environment
2.4 Outlook on the Use of Augmented Reality in the Retail Environment
3: Sound
3.1 Music Influences Consumer Behavior, But There Is Nothing Like the "Right Music"
3.2 Music Influences the Product Choice: You Buy What You Hear
3.3 Music Influences Product Perception: Feeling, Tasting, and Seeing What You Hear
3.4 Music Influences Shopping and Spending Behavior
3.5 Recommendations for Practice: Targeted vs. Intuitive Use of Music
3.6 Acoustic Stimuli at the Point of Sale: More Than Just Background Music
3.7 Outlook on Music and Sounds in Online Retail Environments
4: Scent
4.1 Why Ambient Scents?
4.2 Scents Act Differently
4.2.1 Scent Types
4.2.2 Scent Intensity
4.2.3 Familiarity with a Scent
4.2.4 Exposure Duration
4.2.5 How Should a Scent (Not) Be Designed?
4.3 The Effect of Warm and Cool Scents
4.4 Scents Evoke Specific Associations
4.5 Ambient Scents Also Have a Long-Term Effect
4.6 Cultural Preferences
4.7 The Use of Ambient Scents Raises Ethical Questions
5: The Interaction of Different Sensory Stimuli
5.1 Why Combine Different Sensory Stimuli?
5.2 How Multisensory Congruence Elicits Positive Evaluations
5.3 How Sensory Perceptions Influence One Another (Crossmodal Correspondence)
References
Preface
What You Can Find in This Science Meets Practice
Contents
About the Authors
1: Experience Retail Environments with (Almost) All Senses
2: Vision
2.1 Why Visual Stimuli?
2.2 The Devil Is in the Details: How Visual Stimuli Affect Consumers
2.2.1 Giving in to Temptations in the Dark
2.2.2 Effect of Color Brightness and Saturation
2.2.3 Color Association Used in Targeted Communication
2.3 The Whole Is Greater Than the Sum of Its Parts: How the Visual Context Influences Consumer Behavior
2.3.1 Product Arrangement
2.3.2 People in the Retail Environment
2.4 Outlook on the Use of Augmented Reality in the Retail Environment
3: Sound
3.1 Music Influences Consumer Behavior, But There Is Nothing Like the "Right Music"
3.2 Music Influences the Product Choice: You Buy What You Hear
3.3 Music Influences Product Perception: Feeling, Tasting, and Seeing What You Hear
3.4 Music Influences Shopping and Spending Behavior
3.5 Recommendations for Practice: Targeted vs. Intuitive Use of Music
3.6 Acoustic Stimuli at the Point of Sale: More Than Just Background Music
3.7 Outlook on Music and Sounds in Online Retail Environments
4: Scent
4.1 Why Ambient Scents?
4.2 Scents Act Differently
4.2.1 Scent Types
4.2.2 Scent Intensity
4.2.3 Familiarity with a Scent
4.2.4 Exposure Duration
4.2.5 How Should a Scent (Not) Be Designed?
4.3 The Effect of Warm and Cool Scents
4.4 Scents Evoke Specific Associations
4.5 Ambient Scents Also Have a Long-Term Effect
4.6 Cultural Preferences
4.7 The Use of Ambient Scents Raises Ethical Questions
5: The Interaction of Different Sensory Stimuli
5.1 Why Combine Different Sensory Stimuli?
5.2 How Multisensory Congruence Elicits Positive Evaluations
5.3 How Sensory Perceptions Influence One Another (Crossmodal Correspondence)
References