TY  - GEN
AB  - This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
AU  - Martins, Nuno,
AU  - Raposo, Daniel,
CN  - HF5415.1255
DO  - 10.1007/978-3-031-35385-7
DO  - doi
ID  - 1476583
KW  - Branding (Marketing)
KW  - Business communication.
KW  - Stratégie de marque.
KW  - Communication dans l'entreprise.
LK  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-35385-7
N2  - This book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
SN  - 9783031353857
SN  - 3031353854
T1  - Communication design and branding :a multidisciplinary approach /
TI  - Communication design and branding :a multidisciplinary approach /
UR  - https://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-35385-7
VL  - volume 32
ER  -