001476583 000__ 04371cam\\22006377i\4500
001476583 001__ 1476583
001476583 003__ OCoLC
001476583 005__ 20231003174428.0
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001476583 008__ 230908s2023\\\\sz\a\\\\o\\\\\000\0\eng\d
001476583 019__ $$a1395945790$$a1396062837
001476583 020__ $$a9783031353857$$q(electronic bk.)
001476583 020__ $$a3031353854$$q(electronic bk.)
001476583 020__ $$z9783031353840
001476583 020__ $$z3031353846
001476583 0247_ $$a10.1007/978-3-031-35385-7$$2doi
001476583 035__ $$aSP(OCoLC)1396562659
001476583 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dEBLCP$$dYDX$$dOCLCO$$dN$T
001476583 049__ $$aISEA
001476583 050_4 $$aHF5415.1255
001476583 08204 $$a658.827$$223/eng/20230908
001476583 24500 $$aCommunication design and branding :$$ba multidisciplinary approach /$$cNuno Martins, Daniel Raposo, editors.
001476583 264_1 $$aCham :$$bSpringer,$$c2023.
001476583 300__ $$a1 online resource (xii, 362 pages) :$$billustrations (some color).
001476583 336__ $$atext$$btxt$$2rdacontent
001476583 337__ $$acomputer$$bc$$2rdamedia
001476583 338__ $$aonline resource$$bcr$$2rdacarrier
001476583 4901_ $$aSpringer series in design and innovation,$$x2661-8192 ;$$vvolume 32
001476583 5050_ $$aVisual Identity Design and Communication Design -- Mapping out the narrative dimensions of visual identities: a typological classification -- Principles for the Design of Brand Marks -- Dynamic Visual Identities: fundamental principles for their construction -- Redesigning the Visual Identity of Non-profit Organizations: The Case Study of Escola Oficina -- Certification of vegan and vegetarian products: V-label's redesign -- A Product and Mobile Application based Residential Cooling System with Zero Emission -- Communication Design and Brand Advertising -- "So that Kyoto will always remain Kyoto": Reflections on the Impact of Outdoor Advertising Policies in Kyoto city -- What do #Storytelling and #Marketing have in common? A comprehensive literature review from the Web of Science -- Applying Eye Tracking Technique to Evaluate Poster Design: A Study on World Peace Poster -- Section 3 - Brand Image and user experience -- Between the Image and the Experience of the City: "Learning from Las Vegas" and "New Babylon" as Paradigmatic Cases -- Destination image through TripAdvisor´s reviews analysis.
001476583 506__ $$aAccess limited to authorized users.
001476583 520__ $$aThis book gathers new empirical findings fostering advances in the areas of communication design and branding, with a special emphasis of interdisciplinary approaches showing how to combine knowledge in those fields to improve businesses in a digital, global world. Gathering original, peer-reviewed contributions written by designers, computer scientists, marketer and product managers, this book provides both the communication and branding communities with a timely snapshot of current strategies and best-practices to improve different kinds of business through design. By highlighting current challenges, it is also intended to inspire and foster collaboration between different groups, in both university and industry.
001476583 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed September 8, 2023).
001476583 650_0 $$aBranding (Marketing)
001476583 650_0 $$aBusiness communication.
001476583 650_6 $$aStratégie de marque.
001476583 650_6 $$aCommunication dans l'entreprise.
001476583 655_0 $$aElectronic books.
001476583 7001_ $$aMartins, Nuno,$$eeditor.
001476583 7001_ $$aRaposo, Daniel,$$eeditor.
001476583 77608 $$iPrint version:$$aMartins, Nuno$$tCommunication Design and Branding$$dCham : Springer,c2023$$z9783031353840
001476583 830_0 $$aSpringer series in design and innovation ;$$vv. 32.$$x2661-8192
001476583 852__ $$bebk
001476583 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-35385-7$$zOnline Access$$91397441.1
001476583 909CO $$ooai:library.usi.edu:1476583$$pGLOBAL_SET
001476583 980__ $$aBIB
001476583 980__ $$aEBOOK
001476583 982__ $$aEbook
001476583 983__ $$aOnline
001476583 994__ $$a92$$bISE