001476785 000__ 04672nam\a22009135i\4500 001476785 001__ 1476785 001476785 003__ DE-B1597 001476785 005__ 20231017003310.0 001476785 006__ m\\\\\o\\d\\\\\\\\ 001476785 007__ cr\un\nnnunnun 001476785 008__ 210830t20131949mau\\\\\o\\d\z\\\\\\eng\d 001476785 020__ $$a9780674183322 001476785 0247_ $$a10.4159/harvard.9780674183322$$2doi 001476785 035__ $$a(DE-B1597)248694 001476785 035__ $$a(OCoLC)979740094 001476785 040__ $$aDE-B1597$$beng$$cDE-B1597$$erda 001476785 0410_ $$aeng 001476785 044__ $$amau$$cUS-MA 001476785 050_4 $$aHF6181.A8 001476785 072_7 $$aBUS002000$$2bisacsh 001476785 08204 $$a659.1063 001476785 1001_ $$aHower, Ralph M., $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut 001476785 24514 $$aThe History of an Advertising Agency :$$bN. W. Ayer & Sons at Work, 1869-1949, Revised Edition /$$cRalph M. Hower. 001476785 250__ $$aRev. ed. Reprint 2014 001476785 264_1 $$aCambridge, MA : $$bHarvard University Press, $$c[2013] 001476785 264_4 $$c©1949 001476785 300__ $$a1 online resource (647 p.) :$$b1 Frontispiz 001476785 336__ $$atext$$btxt$$2rdacontent 001476785 337__ $$acomputer$$bc$$2rdamedia 001476785 338__ $$aonline resource$$bcr$$2rdacarrier 001476785 347__ $$atext file$$bPDF$$2rda 001476785 4900_ $$aHarvard Studies in Business History ;$$v5 001476785 50500 $$tFrontmatter -- $$tCONTENTS -- $$tILLUSTRATIONS -- $$tTABLES -- $$tCHRONOLOGY -- $$tEDITOR ' S INTRODUCTION -- $$tEDITOR ' SINTRODUCTION TO THE FIRST EDITION -- $$tAUTHOR'S PREFACE -- $$tAUTHOR'S PREFACE TO THE FIRST EDITION -- $$tGENERAL HISTORY OF N. W. AYER & SON, INC. -- $$tORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 -- $$tFOUNDING OF Ν. W. AYER & SON, 1869-1876 -- $$tBEGINNING OF THE OPEN CONTRACT, 1875-1880 -- $$tGROWTH OF AYER SERVICE, 1879-1920 -- $$tF. W. AYER: THE LAST PHASE, 1906-1923 -- $$tYEARS OF GREAT PLENTY, 1923-1930 -- $$tTHE LEAN YEARS, 1931-1936 -- $$tKEEPING EVERLASTINGLY AT IT . . . -- $$tANALYSIS OF PARTICULAR ASPECTS OF AYER DEVELOPMENT -- $$tTHE AGENCY'S CLIENTS -- $$tBASIS OF AYER RELATIONS WITH CLIENTS -- $$tTHE PLANNING OF ADVERTISING CAMPAIGNS -- $$tCAMPAIGN EXECUTION AND GENERAL SERVICE -- $$tSOME DEVELOPMENTS IN AYER COPY -- $$tPROBLEMS AND POLICIES IN DEALING WITH ADVERTISERS -- $$tTHE AGENCY AND ADVERTISING MEDIA -- $$tRELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES -- $$tDEVELOPMENT OF ORGANIZATION AND MANAGEMENT -- $$tWITHIN THE RANKS OF N. W. AYER & SON, 1870-1939 -- $$tFINANCIAL AND ACCOUNTING HISTORY OF N. W. AYER & S ON -- $$tCONCLUSION -- $$tAPPENDIX: DISTRIBUTION OF AYER ADVERTISING BY COMMODITIES -- $$tNOTES AND REFERENCES -- $$tINDEX 001476785 506__ $$aAccess limited to authorized users. 001476785 538__ $$aMode of access: Internet via World Wide Web. 001476785 546__ $$aIn English. 001476785 5880_ $$aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 30. Aug 2021) 001476785 650_0 $$aManagement. 001476785 650_4 $$aAyer Press. 001476785 650_7 $$aBUSINESS & ECONOMICS / Advertising & Promotion.$$2bisacsh 001476785 655_0 $$aElectronic books 001476785 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tHUP e-dition: Complete eBook Package$$z9783110353488$$oZDB-23-HCO 001476785 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tHUP e-dition: Social Science eBook Package$$z9783110353556$$oZDB-23-HCI 001476785 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tHUP eBook Package Archive 1893-1999$$z9783110442212 001476785 7760_ $$cprint$$z9780674183315 001476785 852__ $$bebk 001476785 85640 $$3De Gruyter$$uhttps://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674183322$$zOnline Access $$91476733.1 001476785 909CO $$ooai:library.usi.edu:1476785$$pGLOBAL_SET 001476785 912__ $$a978-3-11-044221-2 HUP eBook Package Archive 1893-1999$$c1893$$d1999 001476785 912__ $$aEBA_BACKALL 001476785 912__ $$aEBA_CL_LAEC 001476785 912__ $$aEBA_EBACKALL 001476785 912__ $$aEBA_EBKALL 001476785 912__ $$aEBA_ECL_LAEC 001476785 912__ $$aEBA_EEBKALL 001476785 912__ $$aEBA_ESSHALL 001476785 912__ $$aEBA_ESTMALL 001476785 912__ $$aEBA_PPALL 001476785 912__ $$aEBA_SSHALL 001476785 912__ $$aEBA_STMALL 001476785 912__ $$aGBV-deGruyter-alles 001476785 912__ $$aPDA11SSHE 001476785 912__ $$aPDA12STME 001476785 912__ $$aPDA13ENGE 001476785 912__ $$aPDA17SSHEE 001476785 912__ $$aPDA18STMEE 001476785 912__ $$aPDA5EBK 001476785 912__ $$aZDB-23-HCI 001476785 912__ $$aZDB-23-HCO 001476785 980__ $$aBIB 001476785 980__ $$aEBOOK 001476785 982__ $$aEbook 001476785 983__ $$aOnline