Eli and the Octopus : The CEO Who Tried to Reform One of the World's Most Notorious Corporations / Matt Garcia.
Garcia, Matt, author.
2023
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Title Eli and the Octopus : The CEO Who Tried to Reform One of the World's Most Notorious Corporations / Matt Garcia.
Author Garcia, Matt, author.
ISBN 9780674292932
DOI https://doi.org/10.4159/9780674292932
Published Cambridge, MA : Harvard University Press, [2023]
Copyright ©2023
Language English
Language Note In English.
Description 1 online resource (240 p.)
Other Standard Identifiers 10.4159/9780674292932 doi
Summary The poignant rise and fall of an idealistic immigrant who, as CEO of a major conglomerate, tried to change the way America did business before he himself was swallowed up by corporate corruption.At 8 a.m. on February 3, 1975, Eli Black leapt to his death from the 44th floor of Manhattan's Pan Am building. The immigrant-turned-CEO of United Brands-formerly United Fruit, now Chiquita-Black seemed an embodiment of the American dream. United Brands was transformed under his leadership-from the "octopus," a nickname that captured the corrupt power the company had held over Latin American governments, to "the most socially conscious company in the hemisphere," according to a well-placed commentator. How did it all go wrong?Eli and the Octopus traces the rise and fall of an enigmatic business leader and his influence on the nascent project of corporate social responsibility. Born Menashe Elihu Blachowitz in Lublin, Poland, Black arrived in New York at the age of three and became a rabbi before entering the business world. Driven by the moral tenets of his faith, he charted a new course in industries known for poor treatment of workers, partnering with labor leaders like Cesar Chavez to improve conditions. But risky investments, economic recession, and a costly wave of natural disasters led Black away from the path of reform and toward corrupt backroom dealing.Now, two decades after Google's embrace of "Don't be evil" as its unofficial motto, debates about "ethical capitalism" are more heated than ever. Matt Garcia presents an unvarnished portrait of Black's complicated legacy. Exploring the limits of corporate social responsibility on American life, Eli and the Octopus offers pointed lessons for those who hope to do good while doing business.
Access Note Access limited to authorized users.
System Details Note Mode of access: Internet via World Wide Web.
Digital File Characteristics text file PDF
Source of Description Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Mai 2023)
In EBOOK PACKAGE COMPLETE 2023 English
EBOOK PACKAGE COMPLETE 2023
EBOOK PACKAGE Literary Studies 2023 English
EBOOK PACKAGE Literary Studies 2023
Harvard University Press Complete eBook-Package 2023
Available in Other Form print 9780674980808
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Frontmatter
CONTENTS
Preface
Prologue
1 Talmid
2 An Honest Business
3 Pyramids
4 Shadows
5 Israelite
6 Half a Picture
7 United, We Fall
Epilogue
Notes
Acknowledgments
Index

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