TY  - BOOK
AU  - Lehmann, Donald R.
AU  - Winer, Russell S.
CN  - HF5415.13
CN  - HF5415.13
CY  - Plano, Tex. :
DA  - 1988.
ID  - 147736
KW  - Marketing
PB  - Business Publications,
PP  - Plano, Tex. :
PY  - 1988.
SN  - 0256057834
T1  - Analysis for marketing planning /
TI  - Analysis for marketing planning /
ER  -