The Economics and Financing of Media Companies / Robert G. Picard.
Picard, Robert G., author.
2022
Available Online

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Title
The Economics and Financing of Media Companies / Robert G. Picard.
Author
Picard, Robert G., author.
ISBN
9780823292899
DOI
https://doi.org/10.1515/9780823292899
Published
New York, NY : Fordham University Press, [2022]
Copyright
©2011
Language
English
Language Note
In English.
Description
1 online resource (286 p.)
Item Number
10.1515/9780823292899 doi
Summary
In this updated and expanded edition of the acclaimed Economics and Financing of Media Companies, leading economist and media specialist Robert G. Picard employs business concepts and analyses to explore the operations and activities of media firms and the forces and issues affecting them. Picard has added new examples and new data, and he covers such emerging areas as the economics of digital media. Using contemporary examples from American and global media companies, the book contains a wealth of information, including useful charts and tables, important for both those who work in and study media industries. It goes beyond simplistic explanations to show how various internal and external forces direct and constrain decisions in media firms and the implications of the forces on the type of media and content offered today.
Access Note
Access limited to authorized users.
System Details Note
Mode of access: Internet via World Wide Web.
Digital File Characteristics
text file PDF
Source of Description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 03. Jan 2023)
In
Fordham University Press Complete eBook-Package Pre-2014
Fordham University Press eBook-Package Backlist 2000-2013
Available in Other Form
print 9780823232574
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Online Access
Record Appears in
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Frontmatter
CONTENTS
PREFACE
CHAPTER 1. Media Firms as Economic and Business Entities
CHAPTER 2. Business Models, Workflows, and Value Chains in Media Firms
CHAPTER 3. Distribution and Retail Sales of Media
CHAPTER 4. Economic Forces Affecting Media
CHAPTER 5. The Influence of the General Economy on Media
CHAPTER 6. Audiences and Consumers
CHAPTER 7. Media, Advertisers, and Advertising
CHAPTER 8. Competition in Media Markets
CHAPTER 9. Concepts in Media Financing and Financial Management
CHAPTER 10. Capital Markets and Media Firms
CHAPTER 11. The Development of Large Media Companies
CHAPTER 12. Trade and Globalization in Media Products and Services
CHAPTER 13. Indicators of Financial and Economic Health of Media Firms
GLOSSARY
INDEX

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