TY  - GEN
N2  - Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the educational needs of its wide audiences, Sesame Street, one of the most popular children's programs to date was created. Big Bird & Beyond discusses the large role Morrisett played since 1969, as president of The John and Mary R. Markle Foundation and as chairman of the Chilren's Television Workshop. He launched Peggy Charren's Action for Children's Television, saved the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, established the National News Council, and led to Cable News Network providing more issue oriented presidential election coverage. In this read, Lee Mitgang notes how Markle promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives.
DO  - 10.1515/9780823295180
DO  - doi
AB  - Over 30 years ago, Lloyd Morrisett, a young foundation executive, asked this question at a dinner party: "Could the power of television be used to teach millions of pre-school children the basics of literacy?" In an industry that had placed faith in selling soap rather than serving the educational needs of its wide audiences, Sesame Street, one of the most popular children's programs to date was created. Big Bird & Beyond discusses the large role Morrisett played since 1969, as president of The John and Mary R. Markle Foundation and as chairman of the Chilren's Television Workshop. He launched Peggy Charren's Action for Children's Television, saved the Columbia Journalism Review and the Fund for Investigative Journalism from bankruptcy, established the National News Council, and led to Cable News Network providing more issue oriented presidential election coverage. In this read, Lee Mitgang notes how Markle promoted the idea of using computers and the Internet to enrich the lives of the elderly, and, most recently, how electronic mail might connect citizens more effectively to government and other institutions that affect their everyday lives.
T1  - Big Bird and Beyond :The New Media and the Markle Foundation /
AU  - Mitgang, Lee D., 
JF  - Fordham University Press Complete eBook-Package Pre-2014
JF  - Fordham University Press eBook-Package Archive Pre-2000
LA  - eng
LA  - In English.
ID  - 1478003
KW  - BUSINESS & ECONOMICS / Industries / Media & Communications.
SN  - 9780823295180
TI  - Big Bird and Beyond :The New Media and the Markle Foundation /
LK  - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780823295180
UR  - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780823295180
ER  -