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Frontmatter
Contents
Preface/Memo
Acknowledgments
1. Turbulent Times: The Kaleidoscope of Corporate Communications
2. Bottom Line vs. Front Page: Corporate Relations with the Media
3. Planning the Unplannable: Surviving Communications Crises
4. Supplying Your Own Banana Peels: Troubles Companies Cause Themselves and Others
5. A Beguiling Conundrum: Communicating Executive Illness Across Cultures
6. Assets Don't Talk to Assets: Merging People and Cultures
7. Eruptive Disasters: Of Accidents, Leaks, Fires, and Deaths
8. Winning with Communications
9. Talking to Scared, Skeptical, Grasshopper Employees
10. Understanding the Janus Manager: Communicators in Corporations
11. Paths Around Pitfalls: Avoiding Communications Disasters
Glossary
Bibliography
About the Author
Index

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