TY - GEN N2 - supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. But remarkably, such data--now woven into our social fabric--became common currency only in the last century. With a bold and sophisticated analysis, Sarah Igo demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities, and citizens of a nation. DO - 10.4159/9780674038943 DO - doi AB - supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. But remarkably, such data--now woven into our social fabric--became common currency only in the last century. With a bold and sophisticated analysis, Sarah Igo demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities, and citizens of a nation. T1 - The Averaged American :Surveys, Citizens, and the Making of a Mass Public / AU - Igo, Sarah E., JF - HUP eBook-Package Backlist 2000-2013 (Canada) JF - Harvard University Press eBook Package Backlist 2000-2013 CN - HN29 LA - eng LA - In English. ID - 1478487 KW - National characteristics, American. KW - Social surveys KW - HISTORY / United States / 20th Century SN - 9780674038943 TI - The Averaged American :Surveys, Citizens, and the Making of a Mass Public / LK - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674038943 UR - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674038943 ER -