TY  - GEN
N2  - Loving, hating, pitying, or pining for mammy became a way for Americans to make sense of shifting economic, social, and racial realities. Assertions of black contentment with servitude alleviated white fears while reinforcing racial hierarchy. McElya's stories expose the power and reach of this myth, not only in advertising, films, and literature about the South, but also in national monument proposals, child custody cases, New Negro activism, anti-lynching campaigns, and the civil rights movement.
DO  - 10.4159/9780674040793
DO  - doi
AB  - Loving, hating, pitying, or pining for mammy became a way for Americans to make sense of shifting economic, social, and racial realities. Assertions of black contentment with servitude alleviated white fears while reinforcing racial hierarchy. McElya's stories expose the power and reach of this myth, not only in advertising, films, and literature about the South, but also in national monument proposals, child custody cases, New Negro activism, anti-lynching campaigns, and the civil rights movement.
T1  - Clinging to Mammy :The Faithful Slave in Twentieth-Century America /
AU  - McElya, Micki, 
JF  - HUP eBook-Package Backlist 2000-2013 (Canada)
JF  - Harvard University Press eBook Package Backlist 2000-2013
CN  - E185.86
LA  - eng
LA  - In English.
ID  - 1478589
KW  - African American women in popular culture
KW  - African American women
KW  - African Americans in popular culture
KW  - Enslaved women
KW  - Racism in popular culture
KW  - Slavery
KW  - Stereotypes (Social psychology) in advertising
KW  - Stereotypes (Social psychology)
KW  - SOCIAL SCIENCE / Ethnic Studies / African American Studies
SN  - 9780674040793
TI  - Clinging to Mammy :The Faithful Slave in Twentieth-Century America /
LK  - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674040793
UR  - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674040793
ER  -