The Science of Self-Control / Howard Rachlin.

The Science of Self-Control / Howard Rachlin.

9780674042513

Cambridge, MA : : Harvard University Press, [2009]

©2004

English

In English.

1 online resource (240 p.)

10.4159/9780674042513 doi

153.8

This book proposes a new science of self-control based on the principles of behavioral psychology and economics. Claiming that insight and self-knowledge are insufficient for controlling one's behavior, Howard Rachlin argues that the only way to achieve such control--and ultimately happiness--is through the development of harmonious patterns of behavior. Most personal problems with self-control arise because people have difficulty delaying immediate gratification for a better future reward. To avoid those problems, the author presents a strategy of "soft commitment," consisting of the development of valuable patterns of behavior that bridge over individual temptations.

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