TY - GEN AB - Combining historical and economic analysis, this book shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces. AU - Waterman, David, CN - PN1993.5.U6 -- W39 2005eb DO - 10.4159/9780674044920 DO - doi ID - 1478771 JF - HUP eBook-Package Backlist 2000-2013 (Canada) JF - Harvard University Press eBook Package Backlist 2000-2013 KW - Motion picture industry KW - Motion picture industry KW - Motion pictures KW - Motion pictures KW - BUSINESS & ECONOMICS / Development / Business Development. LA - eng LA - In English. LK - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674044920 N2 - Combining historical and economic analysis, this book shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces. SN - 9780674044920 T1 - Hollywood's Road to Riches / TI - Hollywood's Road to Riches / UR - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674044920 ER -