TY  - BOOK
T1  - Segmenting the mature market :identifying, targeting, and reaching America's diverse, booming senior markets /
DA  - c1993.
CY  - Chicago, Ill. :
AU  - Morgan, Carol M.
AU  - Levy, Doran J.
CN  - HF5415.127
CN  - HF5415.127
PB  - Probus Pub. Co.,
PP  - Chicago, Ill. :
PY  - c1993.
N1  - "Based on the 50+ studies" -- t.p.
ID  - 147918
KW  - Market segmentation
KW  - Older consumers
SN  - 1557384487
TI  - Segmenting the mature market :identifying, targeting, and reaching America's diverse, booming senior markets /
ER  -