@article{1479274,
      recid = {1479274},
      author = {Ciarlo, David, },
      title = {Advertising Empire : Race and Visual Culture in Imperial  Germany /},
      pages = {1 online resource (462 p.)},
      abstract = {In the last decades of the nineteenth century Germany made  the move towards colonialism, with the first German  protectorates in Africa. At the same time, Germany was  undergoing the transformation to a mass consumer society.  As Ciarlo shows, these developments grew along with one  another, as the earliest practices of advertising drew  legitimacy from the colonial project, and around the turn  of the century, commercial imagery spread colonial visions  to a mass audience. Arguing that visual commercial culture  was both reflective and constitutive of changing colonial  relations and of racial hierarchies, Advertising Empire  constructs what one might call a genealogy of black bodies  in German advertising. At the core of the manuscript is the  identification of visual tropes associated with black  bodies in German commercial culture, ranging from colonial  and ethnographic exhibits, to poster art, to advertising.  Stereotypical images of black bodies in advertising  coalesced, the manuscript argues, in the aftermath of  uprisings against German colonial power in Southwest and  East Africa in the early 20th century. As Advertising  Empire shows for Germany, commercial imagery of racialized  power relations simplified the complexities of colonial  power relations. It enshrined the inferiority of blacks as  compared to whites as one key image associated with the  birth of mass consumer society.},
      url = {http://library.usi.edu/record/1479274},
      doi = {https://doi.org/10.4159/9780674262669},
}