001479274 000__ 04801nam\a22007815i\4500 001479274 001__ 1479274 001479274 003__ DE-B1597 001479274 005__ 20231026035019.0 001479274 006__ m\\\\\o\\d\\\\\\\\ 001479274 007__ cr\un\nnnunnun 001479274 008__ 221201t20112010mau\\\\\o\\d\z\\\\\\eng\d 001479274 020__ $$a9780674262669 001479274 0247_ $$a10.4159/9780674262669$$2doi 001479274 035__ $$a(DE-B1597)586306 001479274 035__ $$a(OCoLC)1302165100 001479274 040__ $$aDE-B1597$$beng$$cDE-B1597$$erda 001479274 0410_ $$aeng 001479274 044__ $$amau$$cUS-MA 001479274 072_7 $$aHIS014000$$2bisacsh 001479274 1001_ $$aCiarlo, David, $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut 001479274 24510 $$aAdvertising Empire :$$bRace and Visual Culture in Imperial Germany /$$cDavid Ciarlo. 001479274 264_1 $$aCambridge, MA : $$bHarvard University Press, $$c[2011] 001479274 264_4 $$c©2010 001479274 300__ $$a1 online resource (462 p.) 001479274 336__ $$atext$$btxt$$2rdacontent 001479274 337__ $$acomputer$$bc$$2rdamedia 001479274 338__ $$aonline resource$$bcr$$2rdacarrier 001479274 347__ $$atext file$$bPDF$$2rda 001479274 4900_ $$aHarvard Historical Studies 001479274 50500 $$tFrontmatter -- $$tCONTENTS -- $$tILLUSTRATIONS -- $$tACKNOWLEDGMENTS -- $$tINTRODUCTION -- $$t1 EXOTIC PANORAMAS AND LOCAL COLOR: Commercial Exhibitions and Colonial Expositions -- $$t2 IMPRESSIONS OF OTHERS: Allegorical Clichés, Panoptic Arrays, and Popular Savagery -- $$t3 MASTERS OF THE MODERN EXOTIC -- $$t4 PACKAGED EXOTICISM AND COLONIAL RULE -- $$t5 FEATURING RACE Patterns of Racialization before 1900 -- $$t6 RACIAL IMPERIUM -- $$tCONCLUSION -- $$tNOTES -- $$tINDEX 001479274 506__ $$aAccess limited to authorized users. 001479274 520__ $$aIn the last decades of the nineteenth century Germany made the move towards colonialism, with the first German protectorates in Africa. At the same time, Germany was undergoing the transformation to a mass consumer society. As Ciarlo shows, these developments grew along with one another, as the earliest practices of advertising drew legitimacy from the colonial project, and around the turn of the century, commercial imagery spread colonial visions to a mass audience. Arguing that visual commercial culture was both reflective and constitutive of changing colonial relations and of racial hierarchies, Advertising Empire constructs what one might call a genealogy of black bodies in German advertising. At the core of the manuscript is the identification of visual tropes associated with black bodies in German commercial culture, ranging from colonial and ethnographic exhibits, to poster art, to advertising. Stereotypical images of black bodies in advertising coalesced, the manuscript argues, in the aftermath of uprisings against German colonial power in Southwest and East Africa in the early 20th century. As Advertising Empire shows for Germany, commercial imagery of racialized power relations simplified the complexities of colonial power relations. It enshrined the inferiority of blacks as compared to whites as one key image associated with the birth of mass consumer society. 001479274 538__ $$aMode of access: Internet via World Wide Web. 001479274 546__ $$aIn English. 001479274 5880_ $$aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) 001479274 650_7 $$aHISTORY / Europe / Germany.$$2bisacsh 001479274 655_0 $$aElectronic books 001479274 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tHUP eBook Package Archive 1893-1999$$z9783110442212 001479274 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tHarvard University Press eBook Package Backlist 2000-2013$$z9783110442205 001479274 852__ $$bebk 001479274 85640 $$3De Gruyter$$uhttps://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674262669$$zOnline Access 001479274 909CO $$ooai:library.usi.edu:1479274$$pGLOBAL_SET 001479274 912__ $$a978-3-11-044220-5 Harvard University Press eBook Package Backlist 2000-2013$$c2000$$d2013 001479274 912__ $$a978-3-11-044221-2 HUP eBook Package Archive 1893-1999$$c1893$$d1999 001479274 912__ $$aEBA_BACKALL 001479274 912__ $$aEBA_CL_HICS 001479274 912__ $$aEBA_EBACKALL 001479274 912__ $$aEBA_EBKALL 001479274 912__ $$aEBA_ECL_HICS 001479274 912__ $$aEBA_EEBKALL 001479274 912__ $$aEBA_ESSHALL 001479274 912__ $$aEBA_PPALL 001479274 912__ $$aEBA_SSHALL 001479274 912__ $$aGBV-deGruyter-alles 001479274 912__ $$aPDA11SSHE 001479274 912__ $$aPDA13ENGE 001479274 912__ $$aPDA17SSHEE 001479274 912__ $$aPDA5EBK 001479274 980__ $$aBIB 001479274 980__ $$aEBOOK 001479274 982__ $$aEbook 001479274 983__ $$aOnline