001479304 000__ 05166nam\a22008415i\4500 001479304 001__ 1479304 001479304 003__ DE-B1597 001479304 005__ 20231026035021.0 001479304 006__ m\\\\\o\\d\\\\\\\\ 001479304 007__ cr\un\nnnunnun 001479304 008__ 221201t20062006mau\\\\\o\\d\z\\\\\\eng\d 001479304 020__ $$a9780674271555 001479304 0247_ $$a10.4159/9780674271555$$2doi 001479304 035__ $$a(DE-B1597)613892 001479304 035__ $$a(OCoLC)1294423257 001479304 040__ $$aDE-B1597$$beng$$cDE-B1597$$erda 001479304 0410_ $$aeng 001479304 044__ $$amau$$cUS-MA 001479304 072_7 $$aHIS008000$$2bisacsh 001479304 08204 $$a306.30951$$222 001479304 1001_ $$aCochran, Sherman, $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut 001479304 24510 $$aChinese Medicine Men :$$bConsumer Culture in China and Southeast Asia /$$cSherman Cochran. 001479304 264_1 $$aCambridge, MA : $$bHarvard University Press, $$c[2006] 001479304 264_4 $$c©2006 001479304 300__ $$a1 online resource (288 p.) 001479304 336__ $$atext$$btxt$$2rdacontent 001479304 337__ $$acomputer$$bc$$2rdamedia 001479304 338__ $$aonline resource$$bcr$$2rdacarrier 001479304 347__ $$atext file$$bPDF$$2rda 001479304 50500 $$tFrontmatter -- $$tAcknowledgments -- $$tCONTENTS -- $$tList of Illustrations -- $$t1 Consumer Culture in Chinese History -- $$t2 Inventing Imperial Traditions and Building Olde Shoppes -- $$t3 Advertising Dreams -- $$t4 Capturing a National Market -- $$t5 Crossing Enemy Lines -- $$t6 Crossing National Borders -- $$t7 Agents of Consumer Culture -- $$tAbbreviations Used in Notes -- $$tNotes -- $$tArchives -- $$tWorks Cited -- $$tList of Illustration Credits -- $$tIndex 001479304 506__ $$aAccess limited to authorized users. 001479304 520__ $$aIn this book, Sherman Cochran reconsiders the nature and role of consumer culture in the spread of cultural globalization. He moves beyond traditional debates over Western influence on non-Western cultures to examine the points where Chinese entrepreneurs and Chinese-owned businesses interacted with consumers. Focusing on the marketing of medicine, he shows how Chinese constructed consumer culture in China and Southeast Asia and extended it to local, national, and transnational levels. Through the use of advertisements, photographs, and maps, he illustrates the visual forms that Chinese enterprises adopted and the far-flung markets they reached. Cochran brings to light enduring features of the Chinese experience with consumer culture. Surveying the period between the 1880s and the 1950s, he observes that Chinese businesses surpassed their Western counterparts in capturing Chinese and Southeast Asian sales of medicine in both peacetime and wartime. He provides revealing examples of Chinese entrepreneurs' dealings with Chinese and Japanese political and military leaders, particularly during the Sino-Japanese War of 1937-45. The history of Chinese medicine men in pre-socialist China, he suggests, has relevance for the twenty-first century because they achieved goals--constructing a consumer culture, competing with Western-based corporations, forming business-government alliances, capturing national and transnational markets--that their successors in contemporary China are currently seeking to attain. 001479304 538__ $$aMode of access: Internet via World Wide Web. 001479304 546__ $$aIn English. 001479304 5880_ $$aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 01. Dez 2022) 001479304 650_0 $$aConsumer behavior$$zChina$$xHistory. 001479304 650_0 $$aConsumer behavior$$zSoutheast Asia$$xHistory. 001479304 650_0 $$aDrugs$$xMarketing. 001479304 650_0 $$aPopular culture$$zChina$$xHistory. 001479304 650_0 $$aPopular culture$$zSoutheast Asia$$xHistory. 001479304 650_7 $$aHISTORY / Asia / China.$$2bisacsh 001479304 655_0 $$aElectronic books 001479304 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tHUP eBook Package Archive 1893-1999$$z9783110442212 001479304 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tHarvard University Press eBook Package Backlist 2000-2013$$z9783110442205 001479304 852__ $$bebk 001479304 85640 $$3De Gruyter$$uhttps://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780674271555$$zOnline Access 001479304 909CO $$ooai:library.usi.edu:1479304$$pGLOBAL_SET 001479304 912__ $$a978-3-11-044220-5 Harvard University Press eBook Package Backlist 2000-2013$$c2000$$d2013 001479304 912__ $$a978-3-11-044221-2 HUP eBook Package Archive 1893-1999$$c1893$$d1999 001479304 912__ $$aEBA_BACKALL 001479304 912__ $$aEBA_CL_HICS 001479304 912__ $$aEBA_EBACKALL 001479304 912__ $$aEBA_EBKALL 001479304 912__ $$aEBA_ECL_HICS 001479304 912__ $$aEBA_EEBKALL 001479304 912__ $$aEBA_ESSHALL 001479304 912__ $$aEBA_PPALL 001479304 912__ $$aEBA_SSHALL 001479304 912__ $$aGBV-deGruyter-alles 001479304 912__ $$aPDA11SSHE 001479304 912__ $$aPDA13ENGE 001479304 912__ $$aPDA17SSHEE 001479304 912__ $$aPDA5EBK 001479304 980__ $$aBIB 001479304 980__ $$aEBOOK 001479304 982__ $$aEbook 001479304 983__ $$aOnline