@article{1479537,
      recid = {1479537},
      author = {Cinotto, Simone, },
      title = {Soft Soil, Black Grapes : The Birth of Italian Winemaking  in California /},
      pages = {1 online resource},
      abstract = {Winner of the 2013 New York Book Show Award in  Scholarly/Professional Book DesignFrom Ernest and Julio  Gallo to Francis Ford Coppola, Italians have shaped the  history of California wine. More than any other group,  Italian immigrants and their families have made California  viticulture one of America's most distinctive and vibrant  achievements, from boutique vineyards in the Sonoma hills  to the massive industrial wineries of the Central Valley.  But how did a small group of nineteenth-century immigrants  plant the roots that flourished into a world-class  industry? Was there something particularly "Italian" in  their success?In this fresh, fascinating account of the  ethnic origins of California wine, Simone Cinotto rewrites  a century-old triumphalist story. He demonstrates that  these Italian visionaries were not skilled winemakers  transplanting an immemorial agricultural tradition, even if  California did resemble the rolling Italian countryside of  their native Piedmont. Instead, Cinotto argues that it was  the wine-makers' access to "social capital," or the ethnic  and familial ties that bound them to their rich  wine-growing heritage, and not financial leverage or direct  enological experience, that enabled them to develop such a  successful and influential wine business. Focusing on some  of the most important names in wine history-particularly  Pietro Carlo Rossi, Secondo Guasti, and the Gallos-he  chronicles a story driven by ambition and creativity but  realized in a complicated tangle of immigrant  entrepreneurship, class struggle, racial inequality, and a  new world of consumer culture.Skillfully blending regional,  social, and immigration history, Soft Soil, Black Grapes  takes us on an original journey into the cultural  construction of ethnic economies and markets, the social  dynamics of American race, and the fully transnational  history of American wine.},
      url = {http://library.usi.edu/record/1479537},
      doi = {https://doi.org/10.18574/nyu/9780814717387.001.0001},
}