@article{1479607,
      recid = {1479607},
      author = {Brown, Keith R., },
      title = {Buying into Fair Trade : Culture, Morality, and  Consumption /},
      pages = {1 online resource :},
      abstract = {Stamped on productsfrom coffee to handicrafts, the term  "fair trade" has quickly become one oftoday's most  seductive consumer buzzwords. Purportedly created through  fairlabor practices, or in ways that are environmentally  sustainable, fair-tradeproducts give buyers peace of mind  in knowing that, in theory, how they shopcan help make the  world a better place. Buyinginto Fair Trade turns the  spotlight onto this growing trend, exploring how  fair-tradeshoppers think about their own altruism within an  increasingly global economy. Using over 100 interviews  withfair-trade consumers, national leaders of the movement,  coffee farmers, andartisans, author Keith Brown describes  both the strategies that consumers useto confront the moral  contradictions involved in trying to shop ethically and  theways shopkeepers and suppliers reconcile their need to  do good with theever-present need to turn a profit. In  addition to his in-depth analysis of thefair-trade market,  Brown also provides a how-to chapter that  outlinesstrategies readers can use to appear  altruistic.This chapter highlights the ways thatsocially  responsible markets have been detached from issues of  morality. Afascinating account of how consumersfirst learn  about, understand, and sometimes ignore the ethical  implications ofshopping, Buying into Fair Trade shedsnew  light on the potential for the fair trade market to reshape  the world intoa more socially-just place.},
      url = {http://library.usi.edu/record/1479607},
      doi = {https://doi.org/10.18574/nyu/9780814725382.001.0001},
}