Buying into Fair Trade : Culture, Morality, and Consumption / Keith R. Brown.
2013
HB835 .B76 2013
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Details
Title
Buying into Fair Trade : Culture, Morality, and Consumption / Keith R. Brown.
Author
Brown, Keith R., author.
ISBN
9780814725382
Published
New York, NY : : New York University Press, [2013]
Copyright
©2013
Language
English
Language Note
In English.
Description
1 online resource : 7 black and white illustrations
Item Number
10.18574/nyu/9780814725382.001.0001 doi
Call Number
HB835 .B76 2013
Dewey Decimal Classification
306.3
Summary
Stamped on productsfrom coffee to handicrafts, the term "fair trade" has quickly become one oftoday's most seductive consumer buzzwords. Purportedly created through fairlabor practices, or in ways that are environmentally sustainable, fair-tradeproducts give buyers peace of mind in knowing that, in theory, how they shopcan help make the world a better place. Buyinginto Fair Trade turns the spotlight onto this growing trend, exploring how fair-tradeshoppers think about their own altruism within an increasingly global economy. Using over 100 interviews withfair-trade consumers, national leaders of the movement, coffee farmers, andartisans, author Keith Brown describes both the strategies that consumers useto confront the moral contradictions involved in trying to shop ethically and theways shopkeepers and suppliers reconcile their need to do good with theever-present need to turn a profit. In addition to his in-depth analysis of thefair-trade market, Brown also provides a how-to chapter that outlinesstrategies readers can use to appear altruistic.This chapter highlights the ways thatsocially responsible markets have been detached from issues of morality. Afascinating account of how consumersfirst learn about, understand, and sometimes ignore the ethical implications ofshopping, Buying into Fair Trade shedsnew light on the potential for the fair trade market to reshape the world intoa more socially-just place.
Access Note
Access limited to authorized users.
System Details Note
Mode of access: Internet via World Wide Web.
Digital File Characteristics
text file PDF
Source of Description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023)
Available in Other Form
print 9780814725368
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Table of Contents
Frontmatter
Contents
Acknowledgments
1. A Taste of Life in the Nicaraguan Campo
2. "Just One Normal Coffee"
3. "Buy More Coffee"
4. "Who Are We Pillaging from This Time?"
5. How to Appear Altruistic
6. The Great Recession and the Social Significance of Buying into Fair Trade
Appendix
Notes
Bibliography
Index
About the Author
Contents
Acknowledgments
1. A Taste of Life in the Nicaraguan Campo
2. "Just One Normal Coffee"
3. "Buy More Coffee"
4. "Who Are We Pillaging from This Time?"
5. How to Appear Altruistic
6. The Great Recession and the Social Significance of Buying into Fair Trade
Appendix
Notes
Bibliography
Index
About the Author