Frontmatter
Contents
Acknowledgments
Introduction
Part I. Institutions and Audiences
Introduction
1. The Moms 'n' Pops of CATV
2. A Taste of Class: Pay-TV and the Commodification of Television in Postwar America
3. Cable's Digital Future
4. If It's Not TV,What Is It? The Case of U.S. Subscription Television
5. Where the Cable Ends: Television beyond Fringe Areas
Part II. Channels
Introduction
6. Discovery's Wild Discovery: The Growth and Globalization of TV's Animal Genres
7. Tunnel Vision and Food: A Political-Economic Analysis of Food Network
8. Target Market Black: BET and the Branding of African America
9. Monolingualism, Biculturalism, and Cable TV: HBO Latino and the Promise of the Multiplex
10. Gay Programming, Gay Publics: Public and Private Tensions in Lesbian and Gay Cable Channels
11. The Nickelodeon Brand: Buying and Selling the Audience
Part III. Cable Programs: The Platinum Age of Television?
Introduction
12. Cable Watching: HBO, The Sopranos, and Discourses of Distinction
13. Bank Tellers and Flag Wavers: Cable News in the United States
14. Dualcasting: Bravo's Gay Programming and the Quest for Women Audiences
15. "I'm Rich, Bitch!!!": The Comedy of Chappelle's Show
16. Worldwide Wrestling Entertainment's Global Reach: Latino Fans and Wrestlers
About the Contributors
Index