001479761 000__ 06776nam\a22008055i\4500 001479761 001__ 1479761 001479761 003__ DE-B1597 001479761 005__ 20231026035109.0 001479761 006__ m\\\\\o\\d\\\\\\\\ 001479761 007__ cr\un\nnnunnun 001479761 008__ 230918t20132013nyu\\\\\o\\d\z\\\\\\eng\d 001479761 020__ $$a9780814743492 001479761 0247_ $$a10.18574/nyu/9780814743478.001.0001$$2doi 001479761 035__ $$a(DE-B1597)546967 001479761 040__ $$aDE-B1597$$beng$$cDE-B1597$$erda 001479761 0410_ $$aeng 001479761 044__ $$anyu$$cUS-NY 001479761 050_4 $$aHD9999.C9472$$bJ64 2016 001479761 072_7 $$aSOC022000$$2bisacsh 001479761 08204 $$a658.8708$$223 001479761 1001_ $$aJohnson, Derek, $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut. 001479761 24510 $$aMedia Franchising :$$bCreative License and Collaboration in the Culture Industries /$$cDerek Johnson. 001479761 264_1 $$aNew York, NY : : $$bNew York University Press, $$c[2013] 001479761 264_4 $$c©2013 001479761 300__ $$a1 online resource :$$b20 black and white illustrations 001479761 336__ $$atext$$btxt$$2rdacontent 001479761 337__ $$acomputer$$bc$$2rdamedia 001479761 338__ $$aonline resource$$bcr$$2rdacarrier 001479761 347__ $$atext file$$bPDF$$2rda 001479761 4900_ $$aPostmillennial Pop ; ;$$v11 001479761 50500 $$tFrontmatter -- $$tContents -- $$tAcknowledgments -- $$tIntroduction -- $$t1. Imagining the Franchise -- $$t2. From Ownership to Partnership -- $$t3. Sharing Worlds -- $$t4. "A Complicated Genesis" -- $$t5. Occupying Industries -- $$tConclusion -- $$tNotes -- $$tIndex -- $$tAbout the Author 001479761 506__ $$aAccess limited to authorized users. 001479761 520__ $$a"Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising-a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives."Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry."-Heather Hendershot, author of What's Fair on the Air?: Cold War Right-Wing Broadcasting and the Public InterestWhile immediately recognizable throughout the U.S. and many other countries, media mainstays like X-Men, Star Trek, and Transformers achieved such familiarity through constant reincarnation. In each case, the initial success of a single product led to a long-term embrace of media franchising-a dynamic process in which media workers from different industrial positions shared in and reproduced familiar cultureacross television, film, comics, games, and merchandising.In Media Franchising, Derek Johnson examines the corporate culture behind these production practices, as well as the collaborative and creative efforts involved in conceiving, sustaining, and sharing intellectual properties in media work worlds. Challenging connotations of homogeneity, Johnson shows how the cultural and industrial logic of franchising has encouraged media industries to reimagine creativity as an opportunity for exchange among producers, licensees, and evenconsumers. Drawing on case studies and interviews with media producers, he reveals the meaningful identities, cultural hierarchies, and struggles for distinction that accompany collaboration within these production networks.Media Franchising provides a nuanced portrait of the collaborative cultural production embedded in both the mediaindustries and our own daily lives. 001479761 538__ $$aMode of access: Internet via World Wide Web. 001479761 546__ $$aIn English. 001479761 5880_ $$aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023) 001479761 650_0 $$aCultural industries. 001479761 650_0 $$aFranchises (Retail trade). 001479761 650_4 $$aSOCIAL SCIENCE / Popular Culture$$2sh. 001479761 655_0 $$aElectronic books 001479761 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tNew York University Press Backlist eBook-Package 2000-2013$$z9783110706444 001479761 7760_ $$cprint$$z9780814743478 001479761 852__ $$bebk 001479761 85640 $$3De Gruyter$$uhttps://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780814743492$$zOnline Access 001479761 909CO $$ooai:library.usi.edu:1479761$$pGLOBAL_SET 001479761 912__ $$a978-3-11-070644-4 New York University Press Backlist eBook-Package 2000-2013$$c2000$$d2013 001479761 912__ $$aEBA_BACKALL 001479761 912__ $$aEBA_CL_HICS 001479761 912__ $$aEBA_EBACKALL 001479761 912__ $$aEBA_EBKALL 001479761 912__ $$aEBA_ECL_HICS 001479761 912__ $$aEBA_EEBKALL 001479761 912__ $$aEBA_ESSHALL 001479761 912__ $$aEBA_PPALL 001479761 912__ $$aEBA_SSHALL 001479761 912__ $$aGBV-deGruyter-alles 001479761 912__ $$aPDA11SSHE 001479761 912__ $$aPDA13ENGE 001479761 912__ $$aPDA17SSHEE 001479761 912__ $$aPDA5EBK 001479761 980__ $$aBIB 001479761 980__ $$aEBOOK 001479761 982__ $$aEbook 001479761 983__ $$aOnline