Spreadable Media : Creating Value and Meaning in a Networked Culture / Henry Jenkins, Joshua Green, Sam Ford.
2013
P94.6 .J46 2013
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Details
Title
Spreadable Media : Creating Value and Meaning in a Networked Culture / Henry Jenkins, Joshua Green, Sam Ford.
Author
Jenkins, Henry, author.
ISBN
9780814743515
Published
New York, NY : : New York University Press, [2013]
Copyright
©2013
Language
English
Language Note
In English.
Description
1 online resource
Item Number
10.18574/nyu/9780814743515.001.0001 doi
Call Number
P94.6 .J46 2013
Dewey Decimal Classification
302.23 OCoLC
Summary
How sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"-aggregating attention in centralized places-with "spreadability"-dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media-from both the US and around the world-the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.
Access Note
Access limited to authorized users.
System Details Note
Mode of access: Internet via World Wide Web.
Digital File Characteristics
text file PDF
Source of Description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023)
Added Author
Ford, Sam, author.
Green, Joshua, author.
Green, Joshua, author.
Series
Postmillennial Pop ; ; 15
Available in Other Form
print 9780814743508
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Table of Contents
Frontmatter
CONTENTS
ACKNOWLEDGMENTS
HOW TO READ THIS BOOK
INTRODUCTION: WHY MEDIA SPREADS
1. WHERE WEB 2.0 WENT WRONG
2. REAPPRAISING THE RESIDUAL
3. THE VALUE OF MEDIA ENGAGEMENT
4. WHAT CONSTITUTES MEANINGFUL PARTICIPATION?
5. DESIGNING FOR SPREADABILITY
6. COURTING SUPPORTERS FOR INDEPENDENT MEDIA
7. THINKING TRANSNATIONALLY
CONCLUSION
NOTES
REFERENCES
INDEX
ABOUT THE AUTHORS
CONTENTS
ACKNOWLEDGMENTS
HOW TO READ THIS BOOK
INTRODUCTION: WHY MEDIA SPREADS
1. WHERE WEB 2.0 WENT WRONG
2. REAPPRAISING THE RESIDUAL
3. THE VALUE OF MEDIA ENGAGEMENT
4. WHAT CONSTITUTES MEANINGFUL PARTICIPATION?
5. DESIGNING FOR SPREADABILITY
6. COURTING SUPPORTERS FOR INDEPENDENT MEDIA
7. THINKING TRANSNATIONALLY
CONCLUSION
NOTES
REFERENCES
INDEX
ABOUT THE AUTHORS