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001479762 020__ $$a9780814743515
001479762 0247_ $$a10.18574/nyu/9780814743515.001.0001$$2doi
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001479762 040__ $$aDE-B1597$$beng$$cDE-B1597$$erda
001479762 0410_ $$aeng
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001479762 05000 $$aP94.6$$b.J46 2013
001479762 072_7 $$aLAW096000$$2bisacsh
001479762 08204 $$a302.23$$qOCoLC$$223/swe/20230216
001479762 1001_ $$aJenkins, Henry, $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut.
001479762 24510 $$aSpreadable Media :$$bCreating Value and Meaning in a Networked Culture /$$cHenry Jenkins, Joshua Green, Sam Ford.
001479762 264_1 $$aNew York, NY : : $$bNew York University Press, $$c[2013]
001479762 264_4 $$c©2013
001479762 300__ $$a1 online resource
001479762 336__ $$atext$$btxt$$2rdacontent
001479762 337__ $$acomputer$$bc$$2rdamedia
001479762 338__ $$aonline resource$$bcr$$2rdacarrier
001479762 347__ $$atext file$$bPDF$$2rda
001479762 4900_ $$aPostmillennial Pop ; ;$$v15
001479762 50500 $$tFrontmatter -- $$tCONTENTS -- $$tACKNOWLEDGMENTS -- $$tHOW TO READ THIS BOOK -- $$tINTRODUCTION: WHY MEDIA SPREADS -- $$t1. WHERE WEB 2.0 WENT WRONG -- $$t2. REAPPRAISING THE RESIDUAL -- $$t3. THE VALUE OF MEDIA ENGAGEMENT -- $$t4. WHAT CONSTITUTES MEANINGFUL PARTICIPATION? -- $$t5. DESIGNING FOR SPREADABILITY -- $$t6. COURTING SUPPORTERS FOR INDEPENDENT MEDIA -- $$t7. THINKING TRANSNATIONALLY -- $$tCONCLUSION -- $$tNOTES -- $$tREFERENCES -- $$tINDEX -- $$tABOUT THE AUTHORS
001479762 506__ $$aAccess limited to authorized users.
001479762 520__ $$aHow sharing, linking, and liking have transformed the media and marketing industries Spreadable Media is a rare inside look at today's ever-changing media landscape. The days of corporate control over media content and its distribution have been replaced by the age of what the digital media industries have called "user-generated content." Spreadable Media maps these fundamental changes, and gives readers a comprehensive look into the rise of participatory culture, from internet memes to presidential tweets. The authors challenge our notions of what goes "viral" and how by examining factors such as the nature of audience engagement and the environment of participation, and by contrasting the concepts of "stickiness"-aggregating attention in centralized places-with "spreadability"-dispersing content widely through both formal and informal networks. The former has often been the measure of media success in the online world, but the latter describes the actual ways content travels through social media. The book explores the internal tensions businesses face as they adapt to this new, spreadable, communication reality and argues for the need to shift from "hearing" to "listening" in corporate culture. Now with a new afterword addressing changes in the media industry, audience participation, and political reporting, and drawing on modern examples from online activism campaigns, film, music, television, advertising, and social media-from both the US and around the world-the authors illustrate the contours of our current media environment. For all of us who actively create and share content, Spreadable Media provides a clear understanding of how people are spreading ideas and the implications these activities have for business, politics, and everyday life, both on- and offline.
001479762 538__ $$aMode of access: Internet via World Wide Web.
001479762 546__ $$aIn English.
001479762 5880_ $$aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023)
001479762 650_0 $$aMass media and culture.
001479762 650_0 $$aMass media and technology.
001479762 650_0 $$aMass media$$xSocial aspects.
001479762 650_0 $$aSocial media.
001479762 650_4 $$aLAW / Media & the Law$$2sh.
001479762 655_0 $$aElectronic books
001479762 7001_ $$aFord, Sam, $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut.
001479762 7001_ $$aGreen, Joshua, $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut.
001479762 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tNew York University Press Backlist eBook-Package 2000-2013$$z9783110706444
001479762 7760_ $$cprint$$z9780814743508
001479762 852__ $$bebk
001479762 85640 $$3De Gruyter$$uhttps://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780814743515$$zOnline Access 
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