001479765 000__ 05880nam\a22010695i\4500 001479765 001__ 1479765 001479765 003__ DE-B1597 001479765 005__ 20231026035110.0 001479765 006__ m\\\\\o\\d\\\\\\\\ 001479765 007__ cr\un\nnnunnun 001479765 008__ 230918t20082008nyu\\\\\o\\d\z\\\\\\eng\d 001479765 020__ $$a9780814743621 001479765 0247_ $$a10.18574/nyu/9780814743621.001.0001$$2doi 001479765 035__ $$a(DE-B1597)548018 001479765 040__ $$aDE-B1597$$beng$$cDE-B1597$$erda 001479765 0410_ $$aeng 001479765 044__ $$anyu$$cUS-NY 001479765 050_4 $$aPN1992.8.M52 J64 2008 001479765 072_7 $$aPER010030$$2bisacsh 001479765 08204 $$a791.436277 001479765 1001_ $$aJohnson, Victoria E., $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut. 001479765 24510 $$aHeartland TV :$$bPrime Time Television and the Struggle for U.S. Identity /$$cVictoria E. Johnson. 001479765 264_1 $$aNew York, NY : : $$bNew York University Press, $$c[2008] 001479765 264_4 $$c©2008 001479765 300__ $$a1 online resource :$$b7 black and white illustrations 001479765 336__ $$atext$$btxt$$2rdacontent 001479765 337__ $$acomputer$$bc$$2rdamedia 001479765 338__ $$aonline resource$$bcr$$2rdacarrier 001479765 347__ $$atext file$$bPDF$$2rda 001479765 50500 $$tFrontmatter -- $$tContents -- $$tAcknowledgments -- $$tIntroduction: TV, the Heartland Myth, and the Value of Cultural Populism -- $$t1 "Essential, Desirable, and Possible Markets": Broadcasting Midwestern Tastes and Values -- $$t2 Square Dancing and Champagne Music: Regional Aesthetics and Middle America -- $$t3 "Strictly Conventional and Moral": CBS Reports in Webster Groves -- $$t4 "You're Gonna Make It After All!": The Urbane Midwest in MTM Productions' "Quality" Comedies -- $$t5 "There Is No 'Dayton Chic' ": Queering the Midwest in Roseanne, Ellen, and The Ellen Show -- $$t6 Fertility Among the Ruins: Reconstituting the Traumatized Heartland -- $$tEpilogue: Red State, Blue State, Purple Heartland -- $$tAppendix -- $$tNotes -- $$tIndex -- $$tAbout the Author 001479765 506__ $$aAccess limited to authorized users. 001479765 520__ $$aWinner of the 2009 Society for Cinema and Media Studies Katherine Singer Kovacs Book AwardThe Midwest of popular imagination is a "Heartland" characterized by traditional cultural values and mass market dispositions. Whether cast positively -; as authentic, pastoral, populist, hardworking, and all-American-or negatively-as backward, narrow-minded, unsophisticated, conservative, and out-of-touch-the myth of the Heartland endures.Heartland TV examines the centrality of this myth to television's promotion and development, programming and marketing appeals, and public debates over the medium's and its audience's cultural worth. Victoria E. Johnson investigates how the "square" image of the heartland has been ritually recuperated on prime time television, from The Lawrence Welk Show in the 1950s, to documentary specials in the 1960s, to The Mary Tyler Moore Show in the 1970s, to Ellen in the 1990s. She also examines news specials on the Oklahoma City bombing to reveal how that city has been inscribed as the epitome of a timeless, pastoral heartland, and concludes with an analysis of network branding practices and appeals to an imagined "red state" audience.Johnson argues that non-white, queer, and urban culture is consistently erased from depictions of the Midwest in order to reinforce its "reassuring" image as white and straight. Through analyses of policy, industry discourse, and case studies of specific shows, Heartland TV exposes the cultural function of the Midwest as a site of national transference and disavowal with regard to race, sexuality, and citizenship ideals. 001479765 538__ $$aMode of access: Internet via World Wide Web. 001479765 546__ $$aIn English. 001479765 5880_ $$aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023) 001479765 650_0 $$aTelevision broadcasting of news$$zUnited States. 001479765 650_4 $$aPERFORMING ARTS / Television / History & Criticism$$2sh. 001479765 653__ $$aJohnson. 001479765 653__ $$aMidwest. 001479765 653__ $$aThrough. 001479765 653__ $$aanalyses. 001479765 653__ $$acase. 001479765 653__ $$acitizenship. 001479765 653__ $$acultural. 001479765 653__ $$adisavowal. 001479765 653__ $$adiscourse. 001479765 653__ $$aexposes. 001479765 653__ $$afunction. 001479765 653__ $$aideals. 001479765 653__ $$aindustry. 001479765 653__ $$anational. 001479765 653__ $$apolicy. 001479765 653__ $$arace. 001479765 653__ $$aregard. 001479765 653__ $$asexuality. 001479765 653__ $$ashows. 001479765 653__ $$asite. 001479765 653__ $$aspecific. 001479765 653__ $$astudies. 001479765 653__ $$atransference. 001479765 653__ $$awith. 001479765 655_0 $$aElectronic books 001479765 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tNew York University Press Backlist eBook-Package 2000-2013$$z9783110706444 001479765 7760_ $$cprint$$z9780814742921 001479765 852__ $$bebk 001479765 85640 $$3De Gruyter$$uhttps://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780814743621$$zOnline Access 001479765 909CO $$ooai:library.usi.edu:1479765$$pGLOBAL_SET 001479765 912__ $$a978-3-11-070644-4 New York University Press Backlist eBook-Package 2000-2013$$c2000$$d2013 001479765 912__ $$aEBA_BACKALL 001479765 912__ $$aEBA_CL_MUAR 001479765 912__ $$aEBA_EBACKALL 001479765 912__ $$aEBA_EBKALL 001479765 912__ $$aEBA_ECL_MUAR 001479765 912__ $$aEBA_EEBKALL 001479765 912__ $$aEBA_ESSHALL 001479765 912__ $$aEBA_PPALL 001479765 912__ $$aEBA_SSHALL 001479765 912__ $$aGBV-deGruyter-alles 001479765 912__ $$aPDA11SSHE 001479765 912__ $$aPDA13ENGE 001479765 912__ $$aPDA17SSHEE 001479765 912__ $$aPDA5EBK 001479765 980__ $$aBIB 001479765 980__ $$aEBOOK 001479765 982__ $$aEbook 001479765 983__ $$aOnline