Convergence Culture : Where Old and New Media Collide / Henry Jenkins.
2006
P94.65.U6 J46 2006
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Details
Title
Convergence Culture : Where Old and New Media Collide / Henry Jenkins.
Author
Jenkins, Henry, author.
ISBN
9780814743683
Published
New York, NY : : New York University Press, [2006]
Copyright
©2006
Language
English
Language Note
In English.
Description
1 online resource
Item Number
10.18574/nyu/9780814743683.001.0001 doi
Call Number
P94.65.U6 J46 2006
Dewey Decimal Classification
302.230973
Summary
Winner of the 2007 Society for Cinema and Media Studies Katherine Singer Kovacs Book Award2007 Choice Outstanding Academic TitleA classic study on the dynamic between an individual and different media channels Convergence Culture maps a new territory: where old and new media intersect, where grassroots and corporate media collide, where the power of the media producer and the power of the consumer interact in unpredictable ways.Henry Jenkins, one of America's most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. He takes us into the secret world of Survivor Spoilers, where avid internet users pool their knowledge to unearth the show's secrets before they are revealed on the air. He introduces us to young Harry Potter fans who are writing their own Hogwarts tales while executives at Warner Brothers struggle for control of their franchise. He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine the face of American popular culture. Industry leaders see opportunities to direct content across many channels to increase revenue and broaden markets. At the same time, consumers envision a liberated public sphere, free of network controls, in a decentralized media environment. Sometimes corporate and grassroots efforts reinforce each other, creating closer, more rewarding relations between media producers and consumers. Sometimes these two forces are at war.Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.
Access Note
Access limited to authorized users.
System Details Note
Mode of access: Internet via World Wide Web.
Digital File Characteristics
text file PDF
Source of Description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023)
Available in Other Form
print 9780814742815
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Table of Contents
Frontmatter
Contents
Acknowledgments
Introduction:"Worship at the Altar of Convergence"
1. Spoiling Survivor
2. Buying into American Idol
3. Searching for the Origami Unicorn
4. Quentin Tarantino's Star Wars?
5. Why Heather Can Write
6. Photoshop for Democracy
Conclusion
Notes
Glossary
Index
About the Author
Contents
Acknowledgments
Introduction:"Worship at the Altar of Convergence"
1. Spoiling Survivor
2. Buying into American Idol
3. Searching for the Origami Unicorn
4. Quentin Tarantino's Star Wars?
5. Why Heather Can Write
6. Photoshop for Democracy
Conclusion
Notes
Glossary
Index
About the Author