001479859 000__ 04792nam\a22008415i\4500 001479859 001__ 1479859 001479859 003__ DE-B1597 001479859 005__ 20231026035114.0 001479859 006__ m\\\\\o\\d\\\\\\\\ 001479859 007__ cr\un\nnnunnun 001479859 008__ 230918t20042004nyu\\\\\o\\d\z\\\\\\eng\d 001479859 020__ $$a9780814753224 001479859 0247_ $$a10.18574/nyu/9780814753224.001.0001$$2doi 001479859 035__ $$a(DE-B1597)547181 001479859 040__ $$aDE-B1597$$beng$$cDE-B1597$$erda 001479859 0410_ $$aeng 001479859 044__ $$anyu$$cUS-NY 001479859 072_7 $$aSOC000000$$2bisacsh 001479859 08204 $$a616.6/922061 001479859 1001_ $$aLoe, Meika, $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut. 001479859 24514 $$aThe Rise of Viagra :$$bHow the Little Blue Pill Changed Sex in America /$$cMeika Loe. 001479859 264_1 $$aNew York, NY : : $$bNew York University Press, $$c[2004] 001479859 264_4 $$c©2004 001479859 300__ $$a1 online resource 001479859 336__ $$atext$$btxt$$2rdacontent 001479859 337__ $$acomputer$$bc$$2rdamedia 001479859 338__ $$aonline resource$$bcr$$2rdacarrier 001479859 347__ $$atext file$$bPDF$$2rda 001479859 50500 $$tFrontmatter -- $$tContents -- $$tAcknowledgments -- $$tPreface -- $$t1 Introducing Viagra -- $$t2 The Rise of Erectile Dysfunction -- $$t3 Fixing the Broken Male Machine -- $$t4 The Pill Doesn't Always Thrill -- $$t5 The Search for the Female Viagra -- $$t6 A Pill for Everything? -- $$tEpilogue -- $$tAppendix: Studying "Up" -- $$tNotes -- $$tIndex -- $$tAbout the Author 001479859 506__ $$aAccess limited to authorized users. 001479859 520__ $$aSince its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry-from how drugs could be marketed to the types of drugs put into development-as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called "erectile dysfunction," and is simply something to "ask your doctor" about. And over 16 million men have.The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life.Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry.This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America. 001479859 538__ $$aMode of access: Internet via World Wide Web. 001479859 546__ $$aIn English. 001479859 5880_ $$aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023) 001479859 650_4 $$aSOCIAL SCIENCE / General$$2sh. 001479859 653__ $$aDetail. 001479859 653__ $$aViagra. 001479859 653__ $$ahistory. 001479859 653__ $$aimplications. 001479859 653__ $$aphenomenon. 001479859 653__ $$asocial. 001479859 653__ $$avast. 001479859 655_0 $$aElectronic books 001479859 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tNew York University Press Backlist eBook-Package 2000-2013$$z9783110706444 001479859 7760_ $$cprint$$z9780814752005 001479859 852__ $$bebk 001479859 85640 $$3De Gruyter$$uhttps://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780814753224$$zOnline Access 001479859 909CO $$ooai:library.usi.edu:1479859$$pGLOBAL_SET 001479859 912__ $$a978-3-11-070644-4 New York University Press Backlist eBook-Package 2000-2013$$c2000$$d2013 001479859 912__ $$aEBA_BACKALL 001479859 912__ $$aEBA_CL_SN 001479859 912__ $$aEBA_EBACKALL 001479859 912__ $$aEBA_EBKALL 001479859 912__ $$aEBA_ECL_SN 001479859 912__ $$aEBA_EEBKALL 001479859 912__ $$aEBA_ESSHALL 001479859 912__ $$aEBA_PPALL 001479859 912__ $$aEBA_SSHALL 001479859 912__ $$aGBV-deGruyter-alles 001479859 912__ $$aPDA11SSHE 001479859 912__ $$aPDA13ENGE 001479859 912__ $$aPDA17SSHEE 001479859 912__ $$aPDA5EBK 001479859 980__ $$aBIB 001479859 980__ $$aEBOOK 001479859 982__ $$aEbook 001479859 983__ $$aOnline