The Rise of Viagra : How the Little Blue Pill Changed Sex in America / Meika Loe.
2004
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Details
Title
The Rise of Viagra : How the Little Blue Pill Changed Sex in America / Meika Loe.
Author
Loe, Meika, author.
ISBN
9780814753224
Published
New York, NY : : New York University Press, [2004]
Copyright
©2004
Language
English
Language Note
In English.
Description
1 online resource
Other Standard Identifiers
10.18574/nyu/9780814753224.001.0001 doi
Dewey Decimal Classification
616.6/922061
Summary
Since its introduction in 1998, Viagra has launched a new kind of sexual revolution. Quickly becoming one of the most sought after drugs in history, the little blue pill created a sea change within the pharmaceutical industry-from how drugs could be marketed to the types of drugs put into development-as well as the culture at large. Impotency is no longer an embarrassing male secret; now it is called "erectile dysfunction," and is simply something to "ask your doctor" about. And over 16 million men have.The Rise of Viagra is the first book to detail the history and the vast social implications of the Viagra phenomenon. Meika Loe argues that Viagra has changed what qualifies as normal sex in America. In the quick-fix, pill-for-everything culture that Viagra helped to create, erections can now be had by popping a pill, making sex on demand, regardless of age or infirmity, and, potentially, for the rest of one's life.Drawing on interviews with men who take the drug, their wives, doctors and pharmacists as well as scientists and researchers in the field, this fascinating account provides an intimate history of the drug's effect on America. Loe also examines the quest for the female Viagra, the impact of the drug around the world, the introduction of new erection drugs, like Levitra and Cialis, and the rapid growth of the multi-billion dollar pharmaceutical industry.This wide-ranging book explains how this medical breakthrough and cultural phenomenon have forever changed the meaning of sex in America.
Access Note
Access limited to authorized users.
System Details Note
Mode of access: Internet via World Wide Web.
Digital File Characteristics
text file PDF
Source of Description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023)
Available in Other Form
print 9780814752005
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Table of Contents
Frontmatter
Contents
Acknowledgments
Preface
1 Introducing Viagra
2 The Rise of Erectile Dysfunction
3 Fixing the Broken Male Machine
4 The Pill Doesn't Always Thrill
5 The Search for the Female Viagra
6 A Pill for Everything?
Epilogue
Appendix: Studying "Up"
Notes
Index
About the Author
Contents
Acknowledgments
Preface
1 Introducing Viagra
2 The Rise of Erectile Dysfunction
3 Fixing the Broken Male Machine
4 The Pill Doesn't Always Thrill
5 The Search for the Female Viagra
6 A Pill for Everything?
Epilogue
Appendix: Studying "Up"
Notes
Index
About the Author