Holy Mavericks : Evangelical Innovators and the Spiritual Marketplace / Shayne Lee, Phillip Luke Sinitiere.
Sinitiere, Phillip Luke, author.; Lee, Shayne, author.
2009
BR1642.U5 L44 2016
Available Online

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Title Holy Mavericks : Evangelical Innovators and the Spiritual Marketplace / Shayne Lee, Phillip Luke Sinitiere.
Author Sinitiere, Phillip Luke, author.
ISBN 9780814753453
DOI https://doi.org/10.18574/nyu/9780814752340.001.0001
Published New York, NY : : New York University Press, [2009]
Copyright ©2009
Language English
Language Note In English.
Description 1 online resource
Other Standard Identifiers 10.18574/nyu/9780814752340.001.0001 doi
Call Number BR1642.U5 L44 2016
Dewey Decimal Classification 277.3083
Summary Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.
Access Note Access limited to authorized users.
System Details Note Mode of access: Internet via World Wide Web.
Digital File Characteristics text file PDF
Source of Description Description based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023)
Added Author Lee, Shayne, author.
In New York University Press Backlist eBook-Package 2000-2013
Available in Other Form print 9780814752340
Linked Resources Online Access
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Frontmatter
Contents
Acknowledgments
Introduction
1. Evangelical Innovators
2. The Smiling Preacher
3. Great Jazz
4. A New Kind of Christian
5. Messed-Up Mississippi Girl
6. Surfing Spiritual Waves
Epilogue
Bibliographic Essay
Bibliography
Index
About the Authors

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