@article{1479872,
      recid = {1479872},
      author = {Sinitiere, Phillip Luke,  and Lee, Shayne, },
      title = {Holy Mavericks : Evangelical Innovators and the Spiritual  Marketplace /},
      pages = {1 online resource},
      abstract = {Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and  Brian McLaren pastor some the largest churches in the  nation, lead vast spiritual networks, write best-selling  books, and are among the most influential preachers in  American Protestantism today. Spurred by the phenomenal  appeal of these religious innovators, sociologist Shayne  Lee and historian Phillip Luke Sinitiere investigate how  they operate and how their style of religious expression  fits into America's cultural landscape. Drawing from the  theory of religious economy, the authors offer new  perspectives on evangelical leadership and key insights  into why some religious movements thrive while others  decline.Holy Mavericks provides a useful overview of  contemporary evangelicalism while emphasizing the  importance of "supply-side thinking" in understanding  shifts in American religion. It reveals how the Christian  world hosts a culture of celebrity very similar to the  secular realm, particularly in terms of marketing,  branding, and publicity. Holy Mavericks reaffirms that  religion is always in conversation with the larger society  in which it is embedded, and that it is imperative to  understand how those religious suppliers who are able to  change with the times will outlast those who are not.},
      url = {http://library.usi.edu/record/1479872},
      doi = {https://doi.org/10.18574/nyu/9780814752340.001.0001},
}