TY  - GEN
AB  - Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.
AU  - Sinitiere, Phillip Luke, 
AU  - Lee, Shayne, 
CN  - BR1642.U5
DO  - 10.18574/nyu/9780814752340.001.0001
DO  - doi
ID  - 1479872
JF  - New York University Press Backlist eBook-Package 2000-2013
KW  - Church marketing
KW  - Evangelicalism
KW  - Popular culture
KW  - Popular culture
KW  - Protestant churches
KW  - RELIGION / Christian Ministry / Evangelism
KW  - decline.
KW  - evangelical.
KW  - insights.
KW  - into.
KW  - leadership.
KW  - movements.
KW  - others.
KW  - perspectives.
KW  - religious.
KW  - some.
KW  - thrive.
KW  - while.
LA  - eng
LA  - In English.
LK  - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780814753453
N2  - Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.
SN  - 9780814753453
T1  - Holy Mavericks :Evangelical Innovators and the Spiritual Marketplace /
TI  - Holy Mavericks :Evangelical Innovators and the Spiritual Marketplace /
UR  - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780814753453
ER  -