001479872 000__ 05158nam\a22009855i\4500 001479872 001__ 1479872 001479872 003__ DE-B1597 001479872 005__ 20231026035114.0 001479872 006__ m\\\\\o\\d\\\\\\\\ 001479872 007__ cr\un\nnnunnun 001479872 008__ 230918t20092009nyu\\\\\o\\d\z\\\\\\eng\d 001479872 020__ $$a9780814753453 001479872 0247_ $$a10.18574/nyu/9780814752340.001.0001$$2doi 001479872 035__ $$a(DE-B1597)548507 001479872 040__ $$aDE-B1597$$beng$$cDE-B1597$$erda 001479872 0410_ $$aeng 001479872 044__ $$anyu$$cUS-NY 001479872 050_4 $$aBR1642.U5$$bL44 2016 001479872 072_7 $$aREL030000$$2bisacsh 001479872 08204 $$a277.3083$$223 001479872 1001_ $$aSinitiere, Phillip Luke, $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut. 001479872 24510 $$aHoly Mavericks :$$bEvangelical Innovators and the Spiritual Marketplace /$$cShayne Lee, Phillip Luke Sinitiere. 001479872 264_1 $$aNew York, NY : : $$bNew York University Press, $$c[2009] 001479872 264_4 $$c©2009 001479872 300__ $$a1 online resource 001479872 336__ $$atext$$btxt$$2rdacontent 001479872 337__ $$acomputer$$bc$$2rdamedia 001479872 338__ $$aonline resource$$bcr$$2rdacarrier 001479872 347__ $$atext file$$bPDF$$2rda 001479872 50500 $$tFrontmatter -- $$tContents -- $$tAcknowledgments -- $$tIntroduction -- $$t1. Evangelical Innovators -- $$t2. The Smiling Preacher -- $$t3. Great Jazz -- $$t4. A New Kind of Christian -- $$t5. Messed-Up Mississippi Girl -- $$t6. Surfing Spiritual Waves -- $$tEpilogue -- $$tBibliographic Essay -- $$tBibliography -- $$tIndex -- $$tAbout the Authors 001479872 506__ $$aAccess limited to authorized users. 001479872 520__ $$aJoel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America's cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline.Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not. 001479872 538__ $$aMode of access: Internet via World Wide Web. 001479872 546__ $$aIn English. 001479872 5880_ $$aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023) 001479872 650_0 $$aChurch marketing$$zUnited States$$xHistory. 001479872 650_0 $$aEvangelicalism$$zUnited States$$xHistory. 001479872 650_0 $$aPopular culture$$xReligious aspects$$xProtestant churches$$xHistory. 001479872 650_0 $$aPopular culture$$zUnited States$$xHistory. 001479872 650_0 $$aProtestant churches$$zUnited States$$xClergy$$xHistory. 001479872 650_4 $$aRELIGION / Christian Ministry / Evangelism$$2sh. 001479872 653__ $$adecline. 001479872 653__ $$aevangelical. 001479872 653__ $$ainsights. 001479872 653__ $$ainto. 001479872 653__ $$aleadership. 001479872 653__ $$amovements. 001479872 653__ $$aothers. 001479872 653__ $$aperspectives. 001479872 653__ $$areligious. 001479872 653__ $$asome. 001479872 653__ $$athrive. 001479872 653__ $$awhile. 001479872 655_0 $$aElectronic books 001479872 7001_ $$aLee, Shayne, $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut. 001479872 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tNew York University Press Backlist eBook-Package 2000-2013$$z9783110706444 001479872 7760_ $$cprint$$z9780814752340 001479872 852__ $$bebk 001479872 85640 $$3De Gruyter$$uhttps://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780814753453$$zOnline Access 001479872 909CO $$ooai:library.usi.edu:1479872$$pGLOBAL_SET 001479872 912__ $$a978-3-11-070644-4 New York University Press Backlist eBook-Package 2000-2013$$c2000$$d2013 001479872 912__ $$aEBA_BACKALL 001479872 912__ $$aEBA_CL_PLTLJSIS 001479872 912__ $$aEBA_EBACKALL 001479872 912__ $$aEBA_EBKALL 001479872 912__ $$aEBA_ECL_PLTLJSIS 001479872 912__ $$aEBA_EEBKALL 001479872 912__ $$aEBA_ESSHALL 001479872 912__ $$aEBA_PPALL 001479872 912__ $$aEBA_SSHALL 001479872 912__ $$aGBV-deGruyter-alles 001479872 912__ $$aPDA11SSHE 001479872 912__ $$aPDA13ENGE 001479872 912__ $$aPDA17SSHEE 001479872 912__ $$aPDA5EBK 001479872 980__ $$aBIB 001479872 980__ $$aEBOOK 001479872 982__ $$aEbook 001479872 983__ $$aOnline