TY  - GEN
N2  - Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism." Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove "Real Beauty" campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
DO  - 10.18574/nyu/9780814763018.001.0001
DO  - doi
AB  - Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism." Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove "Real Beauty" campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
T1  - Commodity Activism :Cultural Resistance in Neoliberal Times /
AU  - Banet-Weiser, Sarah, 
AU  - Banet-Weiser, Sarah, 
AU  - Brough, Melissa M., 
AU  - Cairns, Kate, 
AU  - Castañeda, Mari, 
AU  - Comella, Lynn, 
AU  - Gotham, Kevin Fox, 
AU  - Hearn, Alison, 
AU  - Johnston, Josée, 
AU  - King, Samantha, 
AU  - Littler, Jo, 
AU  - McMurria, John, 
AU  - Molina-Guzmán, Isabel, 
AU  - Mukherjee, Roopali, 
AU  - Mukherjee, Roopali, 
AU  - Ouellette, Laurie, 
AU  - Sturken, Marita, 
AU  - Trope, Alison, 
JF  - New York University Press Backlist eBook-Package 2000-2013
VL  - 21
CN  - HC79.C6
LA  - eng
LA  - In English.
ID  - 1479973
KW  - Consumer behavior.
KW  - Consumers
KW  - Consumers.
KW  - Consumption (Economics)
KW  - Consumption (Economics)
KW  - Consumption (Economics).
KW  - Social action
KW  - Social responsibility of business.
KW  - LAW / Media & the Law
SN  - 9780814763018
TI  - Commodity Activism :Cultural Resistance in Neoliberal Times /
LK  - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780814763018
UR  - https://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780814763018
ER  -