001479973 000__ 06943nam\a22011295i\4500 001479973 001__ 1479973 001479973 003__ DE-B1597 001479973 005__ 20231026035119.0 001479973 006__ m\\\\\o\\d\\\\\\\\ 001479973 007__ cr\un\nnnunnun 001479973 008__ 230918t20122012nyu\\\\\o\\d\z\\\\\\eng\d 001479973 020__ $$a9780814763018 001479973 0247_ $$a10.18574/nyu/9780814763018.001.0001$$2doi 001479973 035__ $$a(DE-B1597)547065 001479973 040__ $$aDE-B1597$$beng$$cDE-B1597$$erda 001479973 0410_ $$aeng 001479973 044__ $$anyu$$cUS-NY 001479973 050_4 $$aHC79.C6$$bC6353 2012 001479973 072_7 $$aLAW096000$$2bisacsh 001479973 08204 $$a306.3$$223 001479973 24500 $$aCommodity Activism :$$bCultural Resistance in Neoliberal Times /$$ced. by Sarah Banet-Weiser, Roopali Mukherjee. 001479973 264_1 $$aNew York, NY : : $$bNew York University Press, $$c[2012] 001479973 264_4 $$c©2012 001479973 300__ $$a1 online resource 001479973 336__ $$atext$$btxt$$2rdacontent 001479973 337__ $$acomputer$$bc$$2rdamedia 001479973 338__ $$aonline resource$$bcr$$2rdacarrier 001479973 347__ $$atext file$$bPDF$$2rda 001479973 4900_ $$aCritical Cultural Communication ; ;$$v21 001479973 50500 $$tFrontmatter -- $$tContents -- $$tAcknowledgments -- $$tForeword -- $$tIntroduction -- $$tPart One: Brand, Culture, Action -- $$t1. Brand Me "Activist" -- $$t2. "Free Self-Esteem Tools?" -- $$t3. Citizen Brand -- $$t4. Good Housekeeping -- $$tPart Two: Celebrity, Commodity, Citizenship -- $$t5. Make It Right? -- $$t6. Diamonds (Are from Sierra Leone) -- $$t7. Salma Hayek's Celebrity Activism -- $$t8. Mother Angelina -- $$t9. "Fair Vanity" -- $$tPart Three: Community, Movements, Politics -- $$t10. Civic Fitness -- $$t11. Eating for Change -- $$t12. Changing the World One Orgasm at a Time -- $$t13. Pay-for Culture -- $$t14. Feeling Good While Buying Goods -- $$tAbout the Contributors -- $$tIndex 001479973 506__ $$aAccess limited to authorized users. 001479973 520__ $$aBuying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism." Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove "Real Beauty" campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary.Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity. 001479973 538__ $$aMode of access: Internet via World Wide Web. 001479973 546__ $$aIn English. 001479973 5880_ $$aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023) 001479973 650_0 $$aConsumer behavior. 001479973 650_0 $$aConsumers$$xPolitical activity. 001479973 650_0 $$aConsumers. 001479973 650_0 $$aConsumption (Economics)$$xPolitical aspects. 001479973 650_0 $$aConsumption (Economics)$$xSocial aspects. 001479973 650_0 $$aConsumption (Economics). 001479973 650_0 $$aSocial action$$xEconomic aspects. 001479973 650_0 $$aSocial responsibility of business. 001479973 650_4 $$aLAW / Media & the Law$$2sh. 001479973 655_0 $$aElectronic books 001479973 7001_ $$aBanet-Weiser, Sarah, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aBanet-Weiser, Sarah, $$eeditor.$$4edt$$4http://id.loc.gov/vocabulary/relators/edt. 001479973 7001_ $$aBrough, Melissa M., $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aCairns, Kate, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aCastañeda, Mari, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aComella, Lynn, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aGotham, Kevin Fox, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aHearn, Alison, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aJohnston, Josée, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aKing, Samantha, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aLittler, Jo, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aMcMurria, John, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aMolina-Guzmán, Isabel, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aMukherjee, Roopali, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aMukherjee, Roopali, $$eeditor.$$4edt$$4http://id.loc.gov/vocabulary/relators/edt. 001479973 7001_ $$aOuellette, Laurie, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aSturken, Marita, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 7001_ $$aTrope, Alison, $$econtributor.$$4ctb$$4https://id.loc.gov/vocabulary/relators/ctb 001479973 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tNew York University Press Backlist eBook-Package 2000-2013$$z9783110706444 001479973 7760_ $$cprint$$z9780814764008 001479973 852__ $$bebk 001479973 85640 $$3De Gruyter$$uhttps://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780814763018$$zOnline Access 001479973 909CO $$ooai:library.usi.edu:1479973$$pGLOBAL_SET 001479973 912__ $$a978-3-11-070644-4 New York University Press Backlist eBook-Package 2000-2013$$c2000$$d2013 001479973 912__ $$aEBA_BACKALL 001479973 912__ $$aEBA_CL_LAEC 001479973 912__ $$aEBA_EBACKALL 001479973 912__ $$aEBA_EBKALL 001479973 912__ $$aEBA_ECL_LAEC 001479973 912__ $$aEBA_EEBKALL 001479973 912__ $$aEBA_ESSHALL 001479973 912__ $$aEBA_ESTMALL 001479973 912__ $$aEBA_PPALL 001479973 912__ $$aEBA_SSHALL 001479973 912__ $$aEBA_STMALL 001479973 912__ $$aGBV-deGruyter-alles 001479973 912__ $$aPDA11SSHE 001479973 912__ $$aPDA12STME 001479973 912__ $$aPDA13ENGE 001479973 912__ $$aPDA17SSHEE 001479973 912__ $$aPDA18STMEE 001479973 912__ $$aPDA5EBK 001479973 980__ $$aBIB 001479973 980__ $$aEBOOK 001479973 982__ $$aEbook 001479973 983__ $$aOnline