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Frontmatter
Contents
Acknowledgments
Preface
Part 1. Why Should We Care about the Wal-Mart Debate?
1. Constructing Moral Markets
2. Contextualizing the Wal-Mart Wars
Part 2. Competing Frameworks for Market Morality
3. Individuals and Communities
4. Thrift and Benevolence
5. Freedom and Fairness
Part 3. Market Morality in Media and Politics
6. How Wal-Mart Wins the War of Words
7. Moral Populism in the Twenty-First Century
Appendix. Methodology
Notes
Bibliography
Index
About the Author

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