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From Bombay to Bollywood : The Making of a Global Media Industry / Aswin Punathambekar.

Punathambekar, Aswin, author.
2013
PN1993.5.I8 P86 2016
Available Online
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Title
From Bombay to Bollywood : The Making of a Global Media Industry / Aswin Punathambekar.
Author
Punathambekar, Aswin, author.
ISBN
9780814771907
DOI
https://doi.org/10.18574/nyu/9780814771891.001.0001
Published
New York, NY : : New York University Press, [2013]
Copyright
©2013
Language
English
Language Note
In English.
Description
1 online resource : 28 black and white illustrations
Item Number
10.18574/nyu/9780814771891.001.0001 doi
Call Number
PN1993.5.I8 P86 2016
Dewey Decimal Classification
791.430954
Summary
From Bombay to Bollywood analyzes the transformation of the national film industry in Bombay into a transnational and multi-media cultural enterprise, which has come to be known as Bollywood. Combining ethnographic, institutional, and textual analyses, Aswin Punathambekar explores how relations between state institutions, the Indian diaspora, circuits of capital, and new media technologies and industries have reconfigured the Bombay-based industry's geographic reach. Providing in-depth accounts of the workings of media companies and media professionals, Punathambekar has produced a timely analysis of how a media industry in the postcolonial world has come to claim the global as its scale of operations. Based on extensive field research in India and the U.S., this book offers empirically-rich and theoretically-informed analyses of how the imaginations and practices of industry professionals give shape to the media worlds we inhabit and engage with. Moving beyond a focus on a single medium, Punathambekar develops a comparative and integrated approach that examines four different but interrelated media industries--film, television, marketing, and digital media. Offering a path-breaking account of media convergence in a non-Western context, Punathambekar's transnational approach to understanding the formation of Bollywood is an innovative intervention into current debates on media industries, production cultures, and cultural globalization.
Access Note
Access limited to authorized users.
System Details Note
Mode of access: Internet via World Wide Web.
Digital File Characteristics
text file PDF
Source of Description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023)
Series
Postmillennial Pop ; ; 5
Available in Other Form
print 9780814771891
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Online Access
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Frontmatter
Contents
Acknowledgments
Introduction
1. Bollywood Is Useful
2. Staging Bollywood
3. "It's All about Knowing Your Audience"
4. "Multiplex with Unlimited Seats"
5. "It's Not Your Dad's Bollywood"
Conclusion
Appendix 1.
Appendix 2. Top Box-Office Successes, 2000-2009
Notes
Bibliography
Index
About the Author

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