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Frontmatter
Contents
Acknowledgments
1 "Selling Work-First"
2 "You're All Doing the Wrong Thing"
3 "A New Way of Doing Business"
4 New Technology and New Customers
5 "We Are a Thorn in the Side of Those Who Won't Change"
6 "Not Everybody Fits into Their Box"
7 "Don't Blame Me, It Wasn't Up to Me!"
8 Conclusion
Appendix
Notes
Bibliography
Index
About the Author

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