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Frontmatter
Contents
Introduction
Part I
1.Antibiotics. From Germophobia to the Carefree Life and Back Again: The Lifecycle of the Antibiotic Brand
2. Mood Stabilizers. Folie to Folly: The Modern Mania for Bipolar Disorders and Mood Stabilizers
3. Hormone Replacement. ''Educate Yourself": Consumer Information about Menopause and Hormone Replacement Therapy
Part II
4. Oral Contraceptives. Women over 35 Who Smoke: A Case Study in Risk Management and Risk Communications, 1960-1989
5. Stimulants. Not Just Naughty: 50 Years of Stimulant Drug Advertising
6. Tranquilizer. Tranquilizers on Trial: Psychopharmacology in the Age of Anxiety
Part III
7. Statins. The Abnormal and the Pathological: Cholesterol, Statins, and the Threshold of Disease
8. Viagra. Making Viagra: From Impotence to Erectile Dysfunction
About the Contributors
Index

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