001480356 000__ 05675nam\a22008775i\4500 001480356 001__ 1480356 001480356 003__ DE-B1597 001480356 005__ 20231026035137.0 001480356 006__ m\\\\\o\\d\\\\\\\\ 001480356 007__ cr\un\nnnunnun 001480356 008__ 230918t20052005nyu\\\\\o\\d\z\\\\\\eng\d 001480356 020__ $$a9780814795040 001480356 0247_ $$a10.18574/nyu/9780814795040.001.0001$$2doi 001480356 035__ $$a(DE-B1597)548153 001480356 040__ $$aDE-B1597$$beng$$cDE-B1597$$erda 001480356 0410_ $$aeng 001480356 044__ $$anyu$$cUS-NY 001480356 050_4 $$aPN1991.4.M37 W37 2005 001480356 072_7 $$aPER000000$$2bisacsh 001480356 08204 $$a791.4402/8/092 001480356 1001_ $$aWare, Susan, $$eauthor.$$4aut$$4http://id.loc.gov/vocabulary/relators/aut. 001480356 24510 $$aIt's One O'Clock and Here Is Mary Margaret McBride :$$bA Radio Biography /$$cSusan Ware. 001480356 264_1 $$aNew York, NY : : $$bNew York University Press, $$c[2005] 001480356 264_4 $$c©2005 001480356 300__ $$a1 online resource 001480356 336__ $$atext$$btxt$$2rdacontent 001480356 337__ $$acomputer$$bc$$2rdamedia 001480356 338__ $$aonline resource$$bcr$$2rdacarrier 001480356 347__ $$atext file$$bPDF$$2rda 001480356 50500 $$tFrontmatter -- $$tContents -- $$tPreface and Acknowledgments -- $$tPrologue: Voice of America -- $$tPART I THE HEIGHT OF THE PROGRAM -- $$t1 "Here Comes McBride" -- $$t2 Mary Margaret's Radio Technique -- $$t3 "Under Cover of Daytime" -- $$t4 Mary Margaret's Bond with Listeners -- $$t5 "The Appetite as Voice" -- $$t6 Doing the Products -- $$tPART II BECOMING MARY MARGARET MCBRIDE -- $$t7 Listening to Lives -- $$t8 A Missouri Childhood -- $$t9 Stella -- $$t10 The Journalist and the Writer -- $$t11 Men, Marriage, and Sex -- $$t12 Affluence and Depression -- $$t13 "I Murdered Grandma" -- $$t14 Citrus Follies -- $$t15 The War Years -- $$tPART III TRANSITIONS -- $$t16 Eleanor Roosevelt, Mary Margaret McBride, and Postwar Politics -- $$t17 Television -- $$t18 The Last Show: May 14, 1954 -- $$t19 Cookbooks, Columns, and Commentary -- $$t20 "Good-bye,Y'all" -- $$tEpilogue Talk Shows,Then and Now -- $$tNotes -- $$tIndex -- $$tAbout the Author 001480356 506__ $$aAccess limited to authorized users. 001480356 520__ $$aOne of the most beloved radio show hosts of the 1940s and 1950s, Mary Margaret McBride (1899-1976) regularly attracted between six and eight million listeners to her daily one o'clock broadcast. During her twenty years on the air she interviewed tens of thousands of people, from President Harry Truman and Frank Lloyd Wright to Rachel Carson and Zora Neale Hurston. This is her story.Five decades after their broadcast, her shows remain remarkably fresh and interesting. And yet McBride-the Oprah Winfrey of her day-has been practically forgotten, both in radio history and in the history of twentieth-century popular culture, primarily because she was a woman and because she was on daytime radio.Susan Ware explains how Mary Margaret McBride was one of the first to exploit the cultural and political importance of talk radio, pioneering the magazine-style format that many talk shows still use. This radio biography recreates the world of daytime radio from the 1930s through the 1950s, confirming the enormous significance of radio to everyday life, especially for women.In the first in-depth treatment of McBride, Ware starts with a description of how widely McBride was revered in the mid-1940s-the fifteenth anniversary party for her show in 1949 filled Yankee Stadium. Once the readers have gotten to know Mary Margaret (as everyone called her), Ware backtracks to tell the story of McBride's upbringing, her early career, and how she got her start in radio. The latter part of the book picks up McBride's story after World War II and through her death in 1976. An epilogue discusses the contemporary talk show phenomenon with a look back to Mary Margaret McBride's early influence on the format. 001480356 538__ $$aMode of access: Internet via World Wide Web. 001480356 546__ $$aIn English. 001480356 5880_ $$aDescription based on online resource; title from PDF title page (publisher's Web site, viewed 18. Sep 2023) 001480356 650_0 $$aRadio broadcasters$$zUnited States$$vBiography. 001480356 650_4 $$aPERFORMING ARTS / General$$2sh. 001480356 653__ $$acentury. 001480356 653__ $$agreatest. 001480356 653__ $$aintriguing. 001480356 653__ $$aperhaps. 001480356 653__ $$apersonality. 001480356 653__ $$aradio. 001480356 653__ $$astory. 001480356 653__ $$atwentieth. 001480356 655_0 $$aElectronic books 001480356 77308 $$iTitle is part of eBook package:$$dDe Gruyter$$tNew York University Press Backlist eBook-Package 2000-2013$$z9783110706444 001480356 7760_ $$cprint$$z9780814794012 001480356 852__ $$bebk 001480356 85640 $$3De Gruyter$$uhttps://univsouthin.idm.oclc.org/login?url=https://www.degruyter.com/isbn/9780814795040$$zOnline Access 001480356 909CO $$ooai:library.usi.edu:1480356$$pGLOBAL_SET 001480356 912__ $$a978-3-11-070644-4 New York University Press Backlist eBook-Package 2000-2013$$c2000$$d2013 001480356 912__ $$aEBA_BACKALL 001480356 912__ $$aEBA_CL_MUAR 001480356 912__ $$aEBA_EBACKALL 001480356 912__ $$aEBA_EBKALL 001480356 912__ $$aEBA_ECL_MUAR 001480356 912__ $$aEBA_EEBKALL 001480356 912__ $$aEBA_ESSHALL 001480356 912__ $$aEBA_PPALL 001480356 912__ $$aEBA_SSHALL 001480356 912__ $$aGBV-deGruyter-alles 001480356 912__ $$aPDA11SSHE 001480356 912__ $$aPDA13ENGE 001480356 912__ $$aPDA17SSHEE 001480356 912__ $$aPDA5EBK 001480356 980__ $$aBIB 001480356 980__ $$aEBOOK 001480356 982__ $$aEbook 001480356 983__ $$aOnline