Permanent Waves : The Making of the American Beauty Shop / Julie Ann Willett.
2000
TT957 .W54 2000eb
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Details
Title
Permanent Waves : The Making of the American Beauty Shop / Julie Ann Willett.
Author
Willett, Julie Ann, author.
ISBN
9781479867585
Published
New York, NY : New York University Press, [2000]
Copyright
©2000
Language
English
Language Note
In English.
Description
1 online resource
Other Standard Identifiers
10.18574/nyu/9781479867585.001.0001 doi
Call Number
TT957 .W54 2000eb
Dewey Decimal Classification
306.4
Summary
Throughout the twentieth century, beauty shops have been places where women could enjoy the company of other women, exchange information, and share secrets. The female equivalent of barbershops, they have been institutions vital to community formation and social change. But while the beauty shop created community, it also reflected the racial segregation that has so profoundly shaped American society. Links between style, race, and identity were so intertwined that for much of the beauty shop's history, black and white hairdressing industries were largely separate entities with separate concerns. While African American hair-care workers embraced the chance to be independent from white control, negotiated the meanings of hair straightening, and joined in larger political struggles that challenged Jim Crow, white female hairdressers were embroiled in struggles over self-definition and opposition to their industry's emphasis on male achievement. Yet despite their differences, black and white hairdressers shared common stakes as battles were waged over issues of work, skill, and professionalism unique to women's service work. Permanent Waves traces the development of the American beauty shop, from its largely separate racial origins, through white recognition of the "ethnic market," to the present day.
Access Note
Access limited to authorized users.
System Details Note
Mode of access: Internet via World Wide Web.
Digital File Characteristics
text file PDF
Source of Description
Description based on online resource; title from PDF title page (publisher's Web site, viewed 29. Jun 2022)
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Online Resources > Ebooks
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Table of Contents
Frontmatter
Contents
Illustrations
Acknowledgments
Introduction
1 Getting to the Roots of the Industry
2 Beauty School Promises and Shop Floor Practices
3 Blue Eagles, Neighborhood Shops, and the Making of a Profession
4 "Growing Faster Than the Dark Roots on a Platinum Blonde" The Golden Years of the Neighborhood Shop
5 Afros, Cornrows, and Jesus Hair: Corporate America, the Ethnic Market, and the Struggle over Professionalism
Conclusion
Notes
Bibliography
Index
About the Author
Contents
Illustrations
Acknowledgments
Introduction
1 Getting to the Roots of the Industry
2 Beauty School Promises and Shop Floor Practices
3 Blue Eagles, Neighborhood Shops, and the Making of a Profession
4 "Growing Faster Than the Dark Roots on a Platinum Blonde" The Golden Years of the Neighborhood Shop
5 Afros, Cornrows, and Jesus Hair: Corporate America, the Ethnic Market, and the Struggle over Professionalism
Conclusion
Notes
Bibliography
Index
About the Author