Digital health entrepreneurship / Arlen Meyers, editor.
Meyers, Arlen D., editor.
2023
R119.95
Available Online

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Title Digital health entrepreneurship / Arlen Meyers, editor.
Edition Second edition.
ISBN 9783031339028 (electronic bk.)
3031339029 (electronic bk.)
9783031339011
3031339010
DOI https://doi.org/10.1007/978-3-031-33902-8
Published Cham : Springer, [2023]
Copyright ©2023
Language English
Description 1 online resource (vi, 245 pages) : illustrations (some color).
Item Number 10.1007/978-3-031-33902-8 doi
Call Number R119.95
Dewey Decimal Classification 610.285
Summary This extensively revised book is an essential hands-on resource for all involved in digital health innovation and presents an entrepreneurship roadmap for digital health entrepreneurs and medical professionals who are contemplating getting involved. It represents a key resource to maximize the reader's knowledge when investing in this area. Topics covered include regulatory affairs featuring detailed guidance on the legal environment, protecting digital health intellectual property in software, hardware and business processes, financing a digital health start up, cybersecurity best practice and digital health business model testing for desirability, feasibility and viability. Digital Health Entrepreneurship is directed towards clinicians and other digital health entrepreneurs and stresses an interdisciplinary approach to product development, deployment, dissemination and implementation. It therefore provides an ideal resource for medical professionals across a broad range of disciplines seeking a greater understanding of digital health innovation and entrepreneurship. .
Note Includes index.
Access Note Access limited to authorized users.
Source of Description Online resource; title from PDF title page (SpringerLink, viewed September 12, 2023).
Added Author Meyers, Arlen D., editor.
Series Health informatics.
Available in Other Form Print version: 9783031339011
Linked Resources Online Access
Record Appears in Online Resources > Ebooks
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Intro
Contents
Chapter 1: Introduction to Digital Health Entrepreneurship
Overview and Importance of Digital Health Entrepreneurship
Recent Trends
Barriers and Possible Solutions
The New Era of Medicine
References
Chapter 2: Driving Outcomes-Digital Health Business Model Innovation
Driving Outcomes-Digital Health Business Model Innovation
Pandemic Challenges
Equitable Whole Person Care
A Digital Divide
Mental Health-The Next Pandemic
New Care Delivery Modalities
Telehealth[2, 3]
Telehealth Reimbursement

Federal Requirement Drivers-Key to Enhancing Digital Health
Venture Capital Investment in Digital Health 2020, 2021
Growing Direct to Consumer Market
Healthcare System Needs
Overcoming Staffing Shortages
Longstanding National Market Conditions
Healthcare Is Ripe for Disruption. It Is Hard, Not Impossible. Yet, Where Do We Start?
Healthcare-A Complex Adaptive System
Discovering Opportunity Within Healthcare Wicked Problems
Start with the Problem
Innovating Business Models
Gaining Marketplace Insight
Measuring Outcomes
Product Development Innovation

Customer Development Innovation
The Business Model Innovation Process Detailed
Capturing Value
The Lean Canvas
Details: Identifying Market Needs and Creating Solutions that Work
The Discovery Process of Customer Development
Customer Search Stages
Customer Development Process Participants?
Customer Search Stages Detailed
Customer Discovery
Customer Validation
Value Propositions
Customer Creation
Customer Sales/Scale
Customer Development Interviews
Customer Development Interview Questions Defined
Go to Market Strategies

Revenue-Value Based Reimbursement
Building Customer Value
Additional Business Model Considerations
References
Chapter 3: Innovating with Health System Partners: Value Propositions and Business Models
Health Care Innovation and Digital Health Opportunity
Making the Case for Digital Health Solutions: The Value Proposition
Understanding the Health Care Market
Hospital, Health Delivery System, and Health Care Practice Pains and Gains
From Innovation to Infrastructure: Why Business Models Matter
Final Thoughts
References

Chapter 4: Overcoming the Barriers to Dissemination and Implementation
The Age of the Electronic Medical Record
The Age of Big Data
The Age of Value-Based Care
The Age of Digital Health
Summary
Chapter 5: Financing Your Digital Health Venture
Sources of Funding for Digital Health Startups
Valuing Your Digital Health Startup
The Venture Capital Method
The Scorecard Method
Exit Strategies
Chapter 6: The Role of Artificial Intelligence in Digital Health
Artificial Intelligence: Basic Concepts

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