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001480909 001__ 1480909
001480909 003__ OCoLC
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001480909 019__ $$a1396691950$$a1397571671
001480909 020__ $$a9783031393594$$qelectronic book
001480909 020__ $$a3031393597$$qelectronic book
001480909 020__ $$z9783031393587
001480909 020__ $$z3031393589
001480909 0247_ $$a10.1007/978-3-031-39359-4$$2doi
001480909 035__ $$aSP(OCoLC)1398012432
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001480909 049__ $$aISEA
001480909 050_4 $$aHF5415$$b.M88 2023
001480909 08204 $$a658.8$$223/eng/20230918
001480909 1001_ $$aMutum, Dilip S.,$$eauthor.$$1https://orcid.org/0000-0002-9857-1164
001480909 24510 $$aConsumers, society and marketing :$$ba sustainability perspective /$$cDilip S. Mutum, Ezlika M. Ghazali.
001480909 264_1 $$aCham :$$bSpringer,$$c2023.
001480909 300__ $$a1 online resource (xvii, 174 pages) :$$billustrations.
001480909 336__ $$atext$$btxt$$2rdacontent
001480909 337__ $$acomputer$$bc$$2rdamedia
001480909 338__ $$aonline resource$$bcr$$2rdacarrier
001480909 4901_ $$aCSR, sustainability, ethics & governance,$$x2196-7083
001480909 504__ $$aIncludes bibliographical references.
001480909 5050_ $$a1. Consumption and Consumer Society -- 2. Evolution of Marketing -- 3. Benefits and Detriments of Marketing -- 4. Ethical Marketing -- 5. Sustainable Marketing -- 6. Social Marketing -- 7. Evolving Consumer Representations and Roles.
001480909 506__ $$aAccess limited to authorized users.
001480909 520__ $$aEnvironment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more.
001480909 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed September 18, 2023).
001480909 650_0 $$aMarketing.
001480909 650_0 $$aSocial responsibility of business.$$vCongresses$$0(DLC)sh2010113650
001480909 650_0 $$aSustainable development.$$zChina$$0(DLC)sh2008111939
001480909 655_0 $$aElectronic books.
001480909 7001_ $$aGhazali, Ezlika M.$$eauthor.$$0(orcid)0000-0001-7824-4433$$1https://orcid.org/0000-0001-7824-4433
001480909 77608 $$iPrint version:$$aMutum, Dilip S.$$tConsumers, Society and Marketing$$dCham : Springer,c2023$$z9783031393587
001480909 830_0 $$aCSR, sustainability, ethics & governance,$$x2196-7083
001480909 852__ $$bebk
001480909 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-39359-4$$zOnline Access$$91397441.1
001480909 909CO $$ooai:library.usi.edu:1480909$$pGLOBAL_SET
001480909 980__ $$aBIB
001480909 980__ $$aEBOOK
001480909 982__ $$aEbook
001480909 983__ $$aOnline
001480909 994__ $$a92$$bISE