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Consumers, society and marketing : a sustainability perspective / Dilip S. Mutum, Ezlika M. Ghazali.

9783031393594 electronic book
3031393597 electronic book
9783031393587
3031393589

Cham : Springer, 2023.

English

1 online resource (xvii, 174 pages) : illustrations.

10.1007/978-3-031-39359-4 doi

HF5415 .M88 2023

658.8

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between consumers, society, and marketing is crucial for understanding the complex interactions between individuals and the products and services they consume and the resulting implications. In this book, the authors delve into the latest research and theories on the subject, providing insight into the various factors that shape consumer behavior and the broader impacts of marketing on society. Whether you are a student, professional, or simply curious about the topic, this book will provide a valuable resource for your learning and exploration. Instead of treating ethical foundations and critical marketing perspectives separately, this book merges them and takes a broader sustainability perspective. It examines the various ways in which businesses are incorporating sustainability into their marketing strategies, and the impact these efforts are having on consumers, the economy, and the planet. Topics covered in this book include: Evolution of marketing thought Critique of marketing Sustainable marketing Social marketing Evolving consumer representations and roles, and many more.

Includes bibliographical references.

Access limited to authorized users.

Online resource; title from PDF title page (SpringerLink, viewed September 18, 2023).

CSR, sustainability, ethics & governance, 2196-7083

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