001481356 000__ 03954cam\\22005537i\4500
001481356 001__ 1481356
001481356 003__ OCoLC
001481356 005__ 20231031003334.0
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001481356 007__ cr\un\nnnunnun
001481356 008__ 231005s2023\\\\si\a\\\\ob\\\\000\0\eng\d
001481356 019__ $$a1401648313$$a1401648458$$a1401654891
001481356 020__ $$a9789819967377$$q(electronic bk.)
001481356 020__ $$a9819967376$$q(electronic bk.)
001481356 020__ $$z9789819967360
001481356 020__ $$z9819967368
001481356 0247_ $$a10.1007/978-981-99-6737-7$$2doi
001481356 035__ $$aSP(OCoLC)1401927754
001481356 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dYDX$$dOCLKB$$dEBLCP
001481356 049__ $$aISEA
001481356 050_4 $$aHM742
001481356 08204 $$a302.23/1$$223/eng/20231005
001481356 1001_ $$aMa, Xuejing,$$eauthor.
001481356 24510 $$aSocial influence on digital content contribution and consumption :$$btheories, empirical analyses, and practices /$$cXuejing Ma.
001481356 264_1 $$aSingapore :$$bSpringer,$$c2023.
001481356 300__ $$a1 online resource (xi, 196 pages) :$$billustrations (some color).
001481356 336__ $$atext$$btxt$$2rdacontent
001481356 337__ $$acomputer$$bc$$2rdamedia
001481356 338__ $$aonline resource$$bcr$$2rdacarrier
001481356 4901_ $$aManagement for professionals,$$x2192-810X
001481356 504__ $$aIncludes bibliographical references.
001481356 5050_ $$aDigital Content, PWYW Pricing, and Social Influence -- Introduction to Digital Content -- Incentives for Digital Content Contribution -- Motives for Digital Content Consumption -- Digital Content Contribution and Consumption in Live Streaming -- Social Influence in Digital Content Contribution -- Social Incentives and Digital Content Contribution -- Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction -- Social Influence in Digital Content Consumption -- Social Interaction and Digital Content Consumption -- Dynamics of Digital Content Consumption and Social Norm -- Discussion and Conclusion -- Conclusion Summary -- Future Research Agenda. .
001481356 506__ $$aAccess limited to authorized users.
001481356 520__ $$aThis book examines users' digital content contribution and consumption behavior from a social perspective. Digital content is everywhere -- from search results on search engines to posts on social media. Incentivizing users to contribute abundant content and motivating users to engage in and pay for digital content are vital for online platforms, especially those relying on digital content generated by users. This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users' digital content contribution and consumption decisions. Further, using a large volume of data from online platforms, the author empirically studies the role of social interaction in digital content provision and monetization from the supply side. Also, regarding the digital content demand side, this book explores how to boost content consumption via social motives and social norms. The book enriches the understanding of social influence in digital content contribution and consumption and provides practical suggestions for digital platforms’ mechanism design.
001481356 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed October 5, 2023).
001481356 650_0 $$aSocial media and society.
001481356 650_0 $$aSocial media$$xInfluence.$$xSocial aspects$$0(DLC)sh2009123379
001481356 650_0 $$aUser-generated content.$$0(DLC)sh2007005697
001481356 655_0 $$aElectronic books.
001481356 77608 $$iPrint version: $$z9819967368$$z9789819967360$$w(OCoLC)1395177411
001481356 830_0 $$aManagement for professionals,$$x2192-810X
001481356 852__ $$bebk
001481356 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-981-99-6737-7$$zOnline Access$$91397441.1
001481356 909CO $$ooai:library.usi.edu:1481356$$pGLOBAL_SET
001481356 980__ $$aBIB
001481356 980__ $$aEBOOK
001481356 982__ $$aEbook
001481356 983__ $$aOnline
001481356 994__ $$a92$$bISE