001481381 000__ 04128cam\\22005537i\4500
001481381 001__ 1481381
001481381 003__ OCoLC
001481381 005__ 20231031003335.0
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001481381 008__ 231010s2023\\\\sz\a\\\\o\\\\\000\0\eng\d
001481381 019__ $$a1401648435$$a1401906361$$a1402032470
001481381 020__ $$a9783031406058$$q(electronic bk.)
001481381 020__ $$a3031406052$$q(electronic bk.)
001481381 020__ $$z9783031406041
001481381 020__ $$z3031406044
001481381 0247_ $$a10.1007/978-3-031-40605-8$$2doi
001481381 035__ $$aSP(OCoLC)1402168967
001481381 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dOCLKB$$dYDX$$dEBLCP
001481381 0411_ $$aeng$$hger
001481381 049__ $$aISEA
001481381 050_4 $$aHF5438.4
001481381 08204 $$a658.8/1$$223/eng/20231010
001481381 1300_ $$aChefsache Strategisches Vertriebsmanagement.$$lEnglish
001481381 24510 $$aStrategic sales management :$$binsights and guidance from top interim managers /$$cPeter Buchenau, editor.
001481381 264_1 $$aCham, Switzerland :$$bSpringer,$$c2023.
001481381 300__ $$a1 online resource (xxiii, 155 pages) :$$billustrations (some color).
001481381 336__ $$atext$$btxt$$2rdacontent
001481381 337__ $$acomputer$$bc$$2rdamedia
001481381 338__ $$aonline resource$$bcr$$2rdacarrier
001481381 4901_ $$aFuture of business and finance,$$x2662-2475
001481381 5050_ $$aChapter 1 Weak brands end up in outlet stores -- Chapter 2 It’s never too early: Selling the value of digital services -- Chapter 3 International sales : an opportunity for SMEs -- Chapter 4 Market segmentation: Create a clear focus for your sales activities -- Chapter 5 The G.E.I.S.T. concept -- Chapter 6 Agile Customer Co-Creation: The customer as an innovator -- Chapter 7 From virtual reality to business reality -- Chapter 8 Service and customer retention -- Chapter 9 Targeted development of an innovative business model in practice -- Chapter 10 Sales as the key to change within companies -- Chapter 11 Cultivating international sales partnerships -- Chapter 12 Business development in turnaround: Win new customers with fresh insights -- Chapter 13 Customer centricity leads to customer-focused product development -- Chapter 14 Aftermarket business is superseding traditional sales.
001481381 506__ $$aAccess limited to authorized users.
001481381 520__ $$aSales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product marketing -- or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sales department. However, sales also need to be considered strategically, in terms of the business, the products or even the target market, for which many entrepreneurs or sales managers unfortunately lack the time or even the knowledge. In this book, experienced interim managers reveal the most important and necessary strategic methods and approaches to maintain and lead competitiveness for years to come. Readers will benefit from the first-hand insights of prominent and internationally experienced interim managers such as Ulvi Aydin, Uwe Brüggemann, Michael Eckardt, Ulrich Girrbach, Elmar Gorich, Ralf Komor, Peter Kuhle, Siegfried Lettmann, Thomas Mertens, Stephan Rohe, Rainer Simmoleit and Stefan Zeiss. Practitioners and MBA students in particular will benefit from these insights into what makes strategic sales management successful.
001481381 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed October 10, 2023).
001481381 650_0 $$aSales management.$$0(DLC)sh2007000653
001481381 650_0 $$aStrategic planning.$$xEnvironmental aspects$$0(DLC)sh2010114805
001481381 655_0 $$aElectronic books.
001481381 7001_ $$aBuchenau, Peter,$$eeditor.
001481381 77608 $$iPrint version: $$z3031406044$$z9783031406041$$w(OCoLC)1389339661
001481381 830_0 $$aFuture of business and finance,$$x2662-2475
001481381 852__ $$bebk
001481381 85640 $$3Springer Nature$$uhttps://univsouthin.idm.oclc.org/login?url=https://link.springer.com/10.1007/978-3-031-40605-8$$zOnline Access$$91397441.1
001481381 909CO $$ooai:library.usi.edu:1481381$$pGLOBAL_SET
001481381 980__ $$aBIB
001481381 980__ $$aEBOOK
001481381 982__ $$aEbook
001481381 983__ $$aOnline
001481381 994__ $$a92$$bISE